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8C Consent 2006 1218
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8C Consent 2006 1218
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5/10/2007 11:33:22 AM
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12/14/2006 2:13:28 PM
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CM City Clerk-City Council
CM City Clerk-City Council - Document Type
Staff Report
Document Date (6)
12/18/2006
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_CC Agenda 2006 1218
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<br />WEST SAN LEANDRO SHUTTLE BUSINESS IMPROVEMENT DISTRICT (BID) <br /> <br />ANNUAL REPORT OF THE ADVISORY BOARD <br />FOR FISCAL YEAR 2006-07 <br /> <br />Executive Summary & Recommendation <br /> <br />Over the past month, the Advisory Board worked in conjunction City staff and the Executive <br />Director of the San Leandro Transportation Management Organization (SLTMO) to complete <br />a review of the shuttle servicc (liNKS) supported by the West San Leandro Shuttle Business <br />Itnprovement District (BID). The Annual Repol1 includes a review ofthe current and planned <br />operations for the LINKS, a review of the proposed BID assesSlnent fi)r Fiscal Year 2006-07, <br />a review of the fiscal Year 2005-06 expenditures and a review of the recommended budget <br />for Fiscal Year 2006-07. After an intensive study of the LINKS, the Advisory Board <br />recol111nends the following to continue operations and improve the financial perf0l111anCe of <br />the shuttle: <br /> <br />1. Maintain the Fiscal Year 2006-07 assessment rate of $25.00 base fee per business <br />and maintain the per employee fee of $10.88, as previously approved by the San <br />Leandro City Council on September 19, 2005. <br /> <br />2. The Advisory Board has detennined that the large increase in ridership has resulted <br />in occasional delays in LINKS Shuttle operations. Therefore, the Executive <br />Director shalllnake all reasonable efforts to insure that the LINKS Shuttle operates <br />on a fixed schedule in regards to timely pick-ups and drop-otTs at the San Leandro <br />Main BART Station. If a fixed tilne schedule continues to be problenlatic, the <br />Executive Director shall diligently pursue the other options which may remediate <br />the problem, including operating larger shuttles, and/or adding additional fixed <br />stops along the LINKS route. <br /> <br />3. The Advisory Board has determined that continued outreach is needed to keep the <br />business community informed of the shuttle service. Therefore, the Executive <br />Director shall more aggressively market the program to companies in the BID area <br />using a wide variety of marketing cOlnmunication efTorts. Specifically, the <br />Executive Director shall develop a business visitation program in which SLTMO <br />administration shall perf0l111 outreach to 50 of the largest employers and 50 s111a11- <br />to-lnid size employers whom operate within the boundaries of the BID. <br /> <br />4 The Executive Director shall aggressively pursue grants for the shuttle program to <br />reduce the funding obligation of the business community and the San Leandro <br />Redevelopment Agency. Specifically, the Executive Director shall submit <br />applications to the Metropolitan Transportation COlnmission (MTC), the Bay Area <br />Air Quality Management District (BAAQMD), and all other pertinent granting <br />agencies as grant opportunities are announced. <br /> <br />Page 1 of 10 <br />
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