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CITY Oi~ SAN LE ANDRO <br />MEMORANDUM <br />DATE; September l 8, 20U? <br />TC~- Finance Con~iittee <br />VLA Jesse Baloca, Finance Direct <br />Carolyn Knudtson, Recreation Director <br />FROM- Christine Galvin, Sr. Accountant ~ . ~Il1U <br />SUBJECT: Chen-y Festiva] <br />RECOMI~ZE NDATION <br />This report is for inforn~ation purposes only. No action is required. <br />DISCUSSION <br />The Chei-rv Festival tivas held on June 9, 2~0? in the historic section of downto~~n San Leandro. <br />Revenues collected were $23,783 and expenditures totaled $63,219 resulting in a net overall cost <br />of X39,436. <br />Revenue from sponsors totaled X8,500 from Eden Hospital, PG&E, Comcast, and AAA. In kind <br />sponsors included San Leandro Times, Cheny City Cyclist, and Miraglia's Catering. There were <br />75 vendors renting booths totaling $13,765_ The vendors included Cherry Lane, Arts & Crafts, <br />Community Resources, Art In Action, Kid's Zone and various Food booths. Revenue received <br />from souvenir sales totaled $1,518. <br />Staff cost, primarily reflect overtime pay totaling $1,047, which includes $14,0.59 for Recreation <br />staff for overall operation of the festival, $2,295 for Public Works staff to nun electrical needs and <br />coordinate with A.C.L, and for set-up and breakdown, X4,693 for Police Department staff for one <br />Traffic Sergeant, six Police Offzcers, one Police Service Aide, one Administrative Assistant, and <br />two part-time employers. <br />Festival entertainment expenditures totaled $13,400, which included rental of the staging area and <br />other various entertainment activities. Equipment rental totaled $21,606 including rental fees for <br />booths, bamcades, and tables and chairs. Miscellaneous supplies totaled $7,166 and included costs <br />for banners, souvenirs, security services, and other miscellaneous items. <br />h~ summary, the overall cost for the ?007 Cherry Festival was $39,436. <br />