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8D Consent 2007 1217
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8D Consent 2007 1217
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Last modified
12/26/2007 10:11:54 AM
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12/14/2007 1:45:36 PM
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CM City Clerk-City Council
CM City Clerk-City Council - Document Type
Staff Report
Document Date (6)
12/17/2007
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_CC Agenda 2007 1217
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The five-member Advisory Board appointed by the San Leandro City Council includes two staff <br />members from the City of San Leandro (the Engineering and Transportation Director and the <br />Finance Director) along with three business representatives from businesses within the BID. The <br />business members appointed to the Advisory Board for 2007-08 are John Dlugosh, Jay <br />McMahon, and Dora Wong. The Advisory Board's duties include a review of the performance <br />of the LINKS Shuttle for Fiscal Year 2006-07, a review of the budget for Fiscal Year 2007-08, <br />and a recommendation for the Fiscal Year 2007-08 assessment for the BID. <br />Over the past month, the Advisory Board met with City staff and the Executive Director of the <br />San Leandro Transportation Management Organization (SLTMO) to complete a review of the <br />LINKS Shuttle. The Advisory Board is pleased to present to the City Council the attached Fiscal <br />Year 2007-08 Annual Report. <br />The Annual Report includes a review of the current and planned operations for the LINKS, a <br />review of the proposed BID assessment for Fiscal Year 2007-08, a review of the Fiscal Year <br />2006-07 expenditures, and a review of the recommended budget for Fiscal Year 2007-08. After <br />an intensive study of the LINKS, the Advisory Board made several recommendations to continue <br />operations and improve the financial performance of the shuttle. The following is a summary of <br />those recommendations: <br />1. Maintain the Fiscal Year 2007-08 base fee assessment rate of $25.00 per business and <br />increase the per-employee assessment rate to $11.24, up from $10.88. This per- <br />employee assessment rate increase reflects an average (3.31 %) of the two prior years' <br />Consumer Price Index increases. An increase in the per-employee assessment rate was <br />not levied in Fiscal Year 2006-07. <br />2. The Advisory Board recommends that continued outreach and marketing is needed to <br />keep the business community informed of the shuttle service. Therefore, the Executive <br />Director shall continue to aggressively market the program to companies in the BID <br />area. In addition to the approved LINKS marketing plan for 2008, the Advisory Board <br />recommends that the busses used for the program be striped and decaled so they are <br />easily identified as LINKS busses, and that aBID-area employee recruitment program <br />be initiated to recruit new employees as riders of the LINKS. <br />3. The Executive Director shall continue to evaluate the LINKS route in terms of overall <br />ridership efficiency, the placement of existing LINKS route stops, and the potential <br />placement of new LINKS route stops. Additionally, the Executive Director shall <br />examine the operational and economic feasibility of expanding LINKS services to the <br />Merced Street, Williams Street, and Fairway Drive corridors in West San Leandro. <br />4. The Executive Director shall aggressively pursue grants for the shuttle program to <br />reduce the funding obligation of the business community and the San Leandro <br />Redevelopment Agency. Additionally, the Executive Director shall explore the pros <br />and cons of LINKS becoming a public transit agency as well as the administrative <br />requirements associated with applying for and receiving other state and/or federal <br />subsidies for operation of the program. <br />
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