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8D Consent 2007 1217
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8D Consent 2007 1217
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12/26/2007 10:11:54 AM
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12/14/2007 1:45:36 PM
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CM City Clerk-City Council
CM City Clerk-City Council - Document Type
Staff Report
Document Date (6)
12/17/2007
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_CC Agenda 2007 1217
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WEST SAN LEANDRO SHUTTLE BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT FY 2007-08 <br />WEST SAN LEANDRO SHUTTLE BUSINESS IMPROVEMENT DISTRICT <br />ANNUAL REPORT OF THE ADVISORY BOARD <br />FOR FISCAL YEAR 2007-OS <br />Executive Summary & Recommendation <br />Over the past month, the Advisory Board worked in conjunction with City staff and the <br />Executive Director of the San Leandro Transportation Management Organization (SLTMO) to <br />complete a review of the shuttle service (LINKS) supported by the West San Leandro Shuttle <br />Business Improvement District (BID). The Annual Report includes a review of the current and <br />planned operations for the LINKS, a review of the proposed BID assessment for Fiscal Year <br />2007-08, a review of the Fiscal Year 2006-07 expenditures and a review of the recommended <br />budget for Fiscal Year 2007-08. After an intensive study of the LINKS, the Advisory Board <br />recommends the following to continue operations and improve the financial performance of the <br />shuttle: <br />1. Maintain the Fiscal Year 2007-08 base fee assessment rate of $25.00 per business as <br />previously approved by the San Leandro City Council on September 19, 2005, and <br />increase the per-employee assessment rate to $11.24 (+ 3.31 %), up from $10.88. This <br />per-employee assessment rate increase reflects an average of the two prior years <br />Consumer Price Index (CPI) increases, as recommended by the Advisory Board. An <br />increase in the per-employee assessment rate was not levied in Fiscal Year 2006-07. <br />2. The Advisory Board recommends that continued outreach and marketing is needed to <br />keep the business community informed of the shuttle service. Therefore, the Executive <br />Director shall continue to aggressively market the program to companies in the BID <br />area using a wide variety of marketing and communication efforts. In addition to the <br />approved LINKS marketing plan for 2008, the Advisory Board recommends that the <br />busses used for the program be striped and decaled so they are easily identified as <br />LINKS busses, and that aBID-area employee recruitment program be initiated to <br />recruit new employees as riders of the LINKS. <br />3. The Executive Director shall continue to evaluate the LINKS route in terms of overall <br />ridership efficiency, the placement of existing LINKS route stops in coordination with <br />businesses whose employees currently use the shuttle, and the potential placement of <br />new LINKS route stops in coordination with businesses whose employees would use <br />the shuttle if route stops were more convenient to their business. Additionally, the <br />Executive Director shall examine the operational and economic feasibility of <br />expanding LINKS services to the Merced Street, Williams Street and Fairway Drive <br />corridors in West San Leandro. <br />1 Page <br />
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