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WEST SAN LEANDRO SHUTTLE BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT FY 2007-08 WEST SAN LEANDRO SHUTTLE BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT OF THE ADVISORY BOARD FOR FISCAL YEAR 2007-OS Executive Summary & Recommendation Over the past month, the Advisory Board worked in conjunction with City staff and the Executive Director of the San Leandro Transportation Management Organization (SLTMO) to complete a review of the shuttle service (LINKS) supported by the West San Leandro Shuttle Business Improvement District (BID). The Annual Report includes a review of the current and planned operations for the LINKS, a review of the proposed BID assessment for Fiscal Year 2007-08, a review of the Fiscal Year 2006-07 expenditures and a review of the recommended budget for Fiscal Year 2007-08. After an intensive study of the LINKS, the Advisory Board recommends the following to continue operations and improve the financial performance of the shuttle: 1. Maintain the Fiscal Year 2007-08 base fee assessment rate of $25.00 per business as previously approved by the San Leandro City Council on September 19, 2005, and increase the per-employee assessment rate to $11.24 (+ 3.31 %), up from $10.88. This per-employee assessment rate increase reflects an average of the two prior years Consumer Price Index (CPI) increases, as recommended by the Advisory Board. An increase in the per-employee assessment rate was not levied in Fiscal Year 2006-07. 2. The Advisory Board recommends that continued outreach and marketing is needed to keep the business community informed of the shuttle service. Therefore, the Executive Director shall continue to aggressively market the program to companies in the BID area using a wide variety of marketing and communication efforts. In addition to the approved LINKS marketing plan for 2008, the Advisory Board recommends that the busses used for the program be striped and decaled so they are easily identified as LINKS busses, and that aBID-area employee recruitment program be initiated to recruit new employees as riders of the LINKS. 3. The Executive Director shall continue to evaluate the LINKS route in terms of overall ridership efficiency, the placement of existing LINKS route stops in coordination with businesses whose employees currently use the shuttle, and the potential placement of new LINKS route stops in coordination with businesses whose employees would use the shuttle if route stops were more convenient to their business. Additionally, the Executive Director shall examine the operational and economic feasibility of expanding LINKS services to the Merced Street, Williams Street and Fairway Drive corridors in West San Leandro. 1 Page