10A Action 2007 1217 - Laserfiche WebLink

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CITY OF SAN LEANDRO STAFF REPORT DATE: December 11, 2007 TO: John Jennanis, City Manager FROM: Steve HollisteAA�ssistant City Manager BY: Cynthia Battenberg, Assistant to the City Manager APPROVED AND FORWARDED TO CITY COUNCIL JoI!/ Jermanis Cinager SUBJECT: PRESENTATION BY GODBE RESEARCH ON THE RESULTS OF THE REVENUE MEASURE FEASIBILITY SURVEY SUMMARY AND RECOMMENDATION The City of San Leandro retained Godbe Research (Godbe) for polling services to evaluate public support for the boat harbor. Godbe collected data in early November 2007 and will present the detailed results at the December 17, 2007 City Council meeting. Staff recommends City Council make a motion to accept Godbe Research's Revenue Measure Feasibility Survey report. No further action is required. BACKGROUND The Shoreline -Marina Committee has been meeting monthly since its formation in January 2007 to discuss the future of the boat harbor and development of the approximately 40 acre opportunity site. The City held two Town Hall meetings to share information and gain public input on how to fund the approximately $2 million annual shortfall and what type of development citizens would like to see at the Shoreline -Marina Area. To assist the City in evaluating public and registered voter support for a revenue measure to fund the annual shortfall in the boat harbor's budget, the City retained Godbe. Godbe is a full-service public opinion research agency with extensive experience in public opinion research for ballot measures, community needs assessments, public education, and strategic planning efforts. Godbe is a certified WBE and registered small business and completed a public opinion poll "Survey of Residents" for the City of San Leandro in 2000. A task force of the Shoreline -Marina Committee, which included Mayor Santos and Councilrnember Starosciak, reviewed the survey questions prior to data collection. The survey was approximately 12 minutes in length. Data collection occurred in early November 2007 with calls typically between 5:00 p.m. and 9:00 p.m. Although the main survey questions focused around support for a revenue measure, the survey also included general questions regarding what people liked best about San Leandro, what they thought San Leandro's challenges were, and which issues were of greatest concern to them. The survey questionnaire is included in Appendix C of the report.