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10A Action 2007 1217
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10A Action 2007 1217
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Last modified
6/5/2019 7:51:56 AM
Creation date
12/14/2007 2:36:56 PM
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CM City Clerk-City Council
CM City Clerk-City Council - Document Type
Staff Report
Document Date (6)
12/17/2007
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_CC Agenda 2007 1217
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\City Clerk\City Council\Agenda Packets\2007\Packet 2007 1217
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To further investigate potentia[ support for the revenue measure, the voters were given a list of annual property <br />tax'ncreases, and then they were asked if they would vote yes or no on the measure. As shown in the chart <br />below, 50 percent of the voters surveyed stated that they would vote yes on the measure if their property tax <br />was increased by $52 a year. Support for the measure increased as the tax amounts tested decreased, and <br />peaked at 66 percent with a property tax increase of $28 a year. Although approximately two-thirds of the <br />voters reported that they would support the lowest tax rate tested, this level of support is inflated by the fact <br />that they previously heard four higher tax amounts. in an election, where voters hear only one tax amount, we <br />csfirnate that support for a $28 parcel tax would be closer to 58 percent, It is also important to note that a large <br />percentage of the "Probably Yes" voters would likely defect without an extremely well -funded and executed <br />campaign. No significant differences between key demographic subgroups were observed in the responses to <br />this question_ <br />
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