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GCOSE RESFARCI7 G?'Jo ins€ M December 6, 2007 TO: Cynthia Battenberg, Assistant to the City Manager, City of San Leandro FROM: Bryan Godbe, M.A., President Amelia Caine, Ph.D., Senior Research Manager RE: City of San Leandro Revenue Measure Feasibility Survey Godbe Research is pleased to present the summary results of a survey conducted for the City of San Leandro. A total of 400 voters who reside in San Leandro participated in the study, and telephone interviews took place from November 7 to November 11, 2007. The margin of error for this survey is plus or minus 4.9 percent. A majority of voters are aware of the boat harbor, however, it is among the relatively least used features of the Shoreline Recreation Area by voter households. ■ Approximately 87 percent of voters are aware that the Marina has a boat harbor, and 59 percent are aware of the need to dredge the boat harbor and a two-mile channel leading to the central bay. ■ Although voters widely know about the boat harbor, only 12 percent of voter households have used the harbor within the past 12 months and only 7 percent have used the boat launch ramp. ■ The features with the relatively highest use by voter households are the restaurants (74%)-, Shoreline trails, walking paths, and parcourse (71 %); and the play areas and picnic facilities (54%). Overall, keeping the boat harbor open and maintained is a relatively low priority for San Leandro voters: ■ When asked to name the most important issue facing San Leandro, the voters surveyed most frequently mentioned public schools and education (21 %), growth and development (15%), and public safety (14%). In contrast, the boat harbor was mentioned by just 2 percent of voters. ■ When read a list of 10 issues, voters rated reducing crime, improving the quality of public education, and maintaining streets and roads as the relatively most important. In contrast, the boat harbor was rated as the relatively least important issue. The results indicate that the City of San Leandro should not move forward with placing a parcel tax measure on the ballot to fund keeping the boat harbor open and maintained. ■ Without any mention of the funding source, 75 percent of voters support a plan to keep the boat harbor open and maintained. ■ However, support for the spending of City funds to keep the boat harbor open and maintained is significantly lower, at 68 percent. • Finally, only 49 percent of voters support a $60 parcel tax measure to fund the dredging and maintenance of the boat harbor. ■ Although a majority of voters support a plan to keep the boat harbor open and maintained, there is not sufficient voter support to fund this plan with a tax increase. )•,k,e5.s,rt,ir. eG. ..K; ;;. .t, `,? r, .. .'.? .n5,1.r '. i -°..'1". )3;