Minutes 2007 1217 - Laserfiche WebLink

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MINUTES Page 10 City of San Leandro City Council and San Leandro Redevelopment Agency Joint Meeting-December 17, 2007 Mr. Godbe and Ms. Caine responded to questions from the Council. Councilmember Starosciak remarked that the survey revealed low usage of the golf course, yet the facility is privately run and provides a great deal of revenue for the City. She pointed out that a privately run enterprise can be successful, even though it has low usage by voters. Bo Johansen, San Leandro resident, addressed the City Council, commenting on the Godbe Survey. Mr. Johansen expressed concern that too few residents were surveyed, and he expressed concern regarding the way in which the questions may have been posed. Mr. Johansen suggested ways the survey could be improved and suggested that a broader survey be performed. Audrey Albers, San Leandro resident, addressed the City Council, commenting that she has not encountered anyone who participated in the survey, and that residents of Mulford Gardens, Marina Gardens and Marina Faire should have been contacted. Ms. Albers stated that she questioned the cost estimate for dredging the Marina. Ms. Albers commented that she has no confidence in the results of the survey. Lou Filipovich, San Leandro resident, addressed the City Council, expressing agreement with the previous speakers. Mr. Filipovich requested the cost of the survey and quoted from a document, which he wrote in 1997. Mr. Jermanis responded to the comments made by the public with regard to the method used for performing the survey. He indicated that the data provided by Godbe and Associates is purely informational and will not be acted on tonight. Mr. Jermanis commented that the results of the survey are statistically valid and are a good indication of how voters would respond to issues on the ballot. He suggested that the survey results could be placed on the City's website for the public's review and comments. In response to Mr. Filipovich's question, Mr. Jermanis stated that the cost of the survey was $19,000. Mr. Godbe commented that telephone interviewing remains the state-of-the-art in survey research, due to the ability to manage the sample and to ensure it is representative. He commented that his firm uses a "stratified cluster sample" to distribute the survey both demographically and geographically. Councilmember Prola asked whether there were any major differences in responses between the City Council districts. Ms. Caine stated that a regional breakdown can be provided. • Minute Order No. 2007-083, Motion Accepting the Revenue Measure Feasibility Survey Report by Godbe Research. (3127) The City Council accepted the Revenue Measure Feasibility Survey Report by Godbe Research.