BusHsgDev Highlights 2008 0110 - Laserfiche WebLink

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such as shopping bags, dinner plates, and t -shirts. The recurring theme of this campaign will be "I am San Leandro". The strategy behind this marketing slogan will be to use photos of individuals representative of San Leandro's consumer -driven market segments throughout the entire marketing campaign, i.e. a college student and the statement "I am one of 19,873 people in San Leandro with a college degree!" Mr. Semmelmeyer then closed his presentation by stating his excitement regarding the retail opportunities in Downtown San Leandro. Manager Battenberg then described that the current contract with MSPS for the development of outreach materials expires on January 31, 2008. Staff has received a $140,000 proposal from MSPS to continue services on a contractual basis from February 1, 2008 through January 31, 2009 in order to implement the marketing campaign. The specific components of the marketing campaign to be implemented under the new contract shall include a marketing brochure, signage and street pole banners, way -finding sign design and development, the production of guerilla marketing items such as plates, bags and post -its, a direct mailing campaign, a presence at the International Council of Shopping Centers (ICSC) Northern California Deal Making Conference and the ICSC Western Division Conference, and the development and maintenance of a Downtown San Leandro website. Manager Battenberg closed by stating that staff recommends the Committee accept the marketing campaign and forward the campaign to the full City Council for approval. As a result of the ensuing discussion, the Committee requested that a review and assessment of the marketing activities be completed in one year to help gauge the effectiveness and success of the marketing campaign. Committee Recommendation The Committee recommended City Council approval of a $140,000 contract with MSPS for implementation of the Downtown San Leandro marketing campaign. 2. Acquisition and Development Update on 14860 East 14th Street (former Dollar Rent-A- Car site on East 14th Street and Bancroft Avenue Housing Manager Liao shared that the Hifai family (the land owner) and EAH (a non-profit affordable and senior housing developer) had yet to reach a formal agreement for the sale of the property. Negotiations are underway and a sale agreement is expected within two weeks. It is anticipated that 80 affordable family -units will be developed on the property. Liao then stated that the City's Community Development Department has recently requested that EAH transfer the property to the City's Redevelopment Agency once a formal sale agreement is reached. This transfer of property would be under the premise that the Redevelopment Agency would pay the entire negotiated purchase price in order to allow the City/Agency to facilitate current development on the property and to ensure that quality development is maintained and affordable restrictions are applied on the property well into the future. 3. Update on Development Projects a. Redevelopment at 1595 Washington Avenue and 268 Parrott Street. Assistant to the City Manager Battenberg described how the Agency had entered into an Exclusive Right to 2