RDA Agmt 2008 Main Street Property Services Inc

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SUMMARY San Leandro has an opportunity to develop and build a positive identity of Downtown San Leandro within the trade area, By promoting the merchandising of San Leandro's pedestrian oriented retail downtown experience Downtown San Leandro becomes a `third place' for friends, families, and visitors to enjoy. Creating a strong foundation with a powerful marketing campaign and image will only serve as a catalyst to promote an active downtown experience for San Leandro. The plan for 2008 is to create a "buzz" of excitement and energy to present the Downtown opportunity available in San Leandro, to the appropriate caliber of tenants and to the retail brokerage community. BROCHURE Brochure 8 page load charge delivery 2008 Marketing Budget Quanti Cast per unit 228 $17.23 70 $10.00 50 $50.00 ___ _ Sub Total Total 3,928.44 10.00 45.00 70.00 2,500.00 7,250.00 Info CD with Brochure Brochure Book SIGNAGE Grand Opening/Coming Soon/Temp Signage - (24" x 24"); $8.00/sq ft Street Pole Banners Quanti Cost per unit Total 136 $44.00 5,984.00 113 $67.65 7,644.45 Sub Total $13,G28.45 Way Finding Design 8~ Development Quanti Cost per unit Total Planning and Research 1 4,062.50 Concept Design 1 5,781.25 Design Development 1 6,718.75 Meetings/Presentations 1 937.50 Prints/Copies 1 937.50 Administrative Cost 1 1.562.50 Sub Total $20,000.00 ' Guerilla Marketing Quanti Cost per unit Total Site Tours 500.00 Custom Logo Paper Bags 5000 $1.60 8,000.00 Self Sticking Note Pads 3 x 4 500 $1.77 885.00 "ICSC Give Away" 3,500.00 Sub Total $12,885.00 Consulting Services Agreement between The Redevelopment Agency of the City of San Leandro and Main Street Property Services, lnc.--Exhibit A February 4, 2008 Page 5 of 7