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MINUTES Page 9 City of San Leandro City Council, San Leandro Economic Development Agency, and San Leandro Redevelopment Agency Joint Meeting-Apri121, 2008 9. ITEMS REMOVED FROM CONSENT CALENDAR Public comments are limited to 3 minutes per speaker per item, subject to adjustment by the Mayor. None. 10. ACTION ITEMS Public comments are limited to 3 minutes per speaker per item, subject to adjustment by the Mayor. A. Resolution No. 2008-012 RDA, Resolution of the Redevelopment Agency of the City of San Leandro Authorizing the Executive Director to Enter into a Consulting Services Agreement with Pacific Coast Farmers' Market Association for Management of a Seasonal Downtown Farmers' Market (provides for operation of a downtown farmers' market for athree-year period). Cost: $26,000. Funding: Joint Redevelopment Project Area Fund. (2323) Mr. Jermanis gave a brief background on the matter and introduced Assistant to the City Manager Cynthia Battenberg. Ms. Battenberg gave a short PowerPoint presentation, describing the marketing efforts for Downtown San Leandro and the agreement with Pacific Coast Farmers' Market Association for the proposed Farmers' Market on Parrott Street between East 14th Street and Washington Avenue on Wednesdays from May- October. Ms. Battenberg described the proposed advertising campaign for the farmers' market and the notices to the nearby businesses and the public to inform them of the coming event. Councilmember Prola suggested doing advertising at the BART station to attract commuters to the farmers' market. Vice Mayor Grant asked how the City will measure the success of the farmers' market. Ms. Battenberg replied that success could be gauged by the number of participating vendors and visitors to the market. Vice Mayor Grant inquired about parking for, and access to, local businesses on the day of the market. Ms. Battenberg indicated that the vendor booths will be located in the middle of the street, which will leave the sidewalks open for access to the nearby businesses. Councilmember Gregory suggested contacting BART Director Bob Franklin for assistance with advertising at the BART stations. He stated that he is looking forward to the Cherry Festival and the marketing for that event. Councilmember Gregory commented on Kaiser Permanente's participation in local farmers' markets.