8C Consent 2008 1215 - Laserfiche WebLink

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and the Finance Director) along with three to five business representatives from businesses within the BID. The business members appointed to the Advisory Board for FY 2008-09 are John Dlugosh, Dora Wong, Ida Marmon, Geza Paulovitz and Rich Wahl. The Advisory Board's duties include a review of the performance of the LINKS Shuttle for FY 2007-08, a review of the budget for FY 2008-09, and a recommendation for the FY 2008-09 assessment of the BID. Over the past month, the Advisory Board met twice with City staff and the Executive Director of the San Leandro Transportation Management Organization (SLTMO) to complete a review of the LINKS Shuttle. The Advisory Board is pleased to present to the City Council the attached FY 2008-09 Annual Report. The Annual Report includes a review of the current and planned operations for the LINKS, a review of the proposed BID assessment for FY 2008-09, a review of the FY 2007-08 expenditures, and a review of the recommended budget for FY 2008-09. After an intensive study of the LINKS, the Advisory Board made several recommendations to continue operations and improve the financial performance of the shuttle. The following is a summary of those recommendations: 1. Continuation of the annual LINKS Rider and Employer Survey, with the addition of questions regarding riders' age and preferred language. 2. Additional outreach and marketing efforts to keep the business community informed of the shuttle service, including the development of an informational brochure, a poster, and an update of the LINKS website. 3. Examination of the operational and economic feasibility of expanding LINKS services and the possibility of automating the method of tracking boarding counts. 4. Pursuit of grant funding to reduce the financial obligations of the business community and the San Leandro Redevelopment Agency. 5. Assessment of the current base fee rate of $25.00 per business and per-employee assessment rate of $10.88 in FY 2008-09. 6. Re-establishment of the BID for afive-year period, assuming the BID rate remains at current levels. For FY 2008-09, it is anticipated that the BID will generate approximately $142,000, or 35.5%, of the total operating budget for the shuttle. The remaining operating funds will come from grant funding and the Redevelopment Agency. Current City Council Policy -Not applicable. Previous City Council Action(s) • Ordinance No. 2004-013, adopted June 21, 2004, amending Title 2 of the San Leandro Municipal Code to add a new Chapter 15 establishing the West San Leandro Business Improvement District • Resolution No. 2004-153, adopted October 4, 2004, forming the West San Leandro Shuttle Business Improvement District Advisory Board