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WEST SAN LEANDRO SHUTTLE BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT FY 200$-09 ANN UAL REPORT OF THE WEST SAN LEANDRO SHUTTLE BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2008-09 Executive Summary & Recommendation On November 4 and November 17, 2008, the Advisory Board worked in conjunction with City staff and the Executive Director of the San Leandro Transportation Management Organization (SLTMO) to complete a review of the shuttle service (LINKS) supported by the West San Leandro Shuttle Business Improvement District (BID). The Annual Report includes a review of the current and planned operations for the LINKS, a review of the proposed BID assessment for FY 2008-09, a review of FY 2007-08 expenditures and a review of the recommended budget for FY 2008-09. After an intensive study of the LINKS, the Advisory Board recommends the following to continue operations and improve the financial performance of the shuttle: 1. The Advisory Board recommends continuation of the annual LINKS Rider and Employer Survey. The recommendation includes adding questions to the survey regarding the riders' age and the riders' preferred language. Funding is included in the FY 2008-09 budget. 2. The Advisory Board recommends continued outreach and marketing to keep the business community informed of the shuttle service. The Executive Director shall continue to aggressively market the program to companies in the BID area using a wide variety of marketing and communication efforts. Specifically, marketing and outreach efforts shall include, but not be limited to, developing an informational brochure (i.e., bill insert or a comparable product), a poster for BID employers to display at their place of business, and an update of the LINKS Shuttle website. The brochure, poster, and website shall also include bilingual information and the informational brochure and informational poster shall be hand delivered by the Executive Director to the approximately 40 businesses in the BID area with more than 50 employees and offered to all businesses paying the BID. In addition, the feasibility of offering free space for advertising, including employment/job postings inside the LINKS buses shall be explored, for BID paying businesses. 3. The Executive Director shall continue to examine the operational and economic feasibility of expanding LINKS services to the Merced Street, Williams Street and Fairway Drive corridors in West San Leandro. In addition, the Executive Director and SLTMO will explore the possibility of automating the method of tracking boarding counts. 4. The Executive Director shall continue to pursue grant funding to reduce the financial obligations of the business community and the San Leandro Redevelopment Agency. In FY 2007-08, grant funding of $165,000 for FY 2008-09 and FY 2009-10 was secured from the Transportation Fund for Clean Air (TFCA). A three-year $405,000 1~C't~<=e