8C Consent 2008 1215 - Laserfiche WebLink

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WE5T SAN LEANDRO SHUTTLE BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT FY 2U08-09 stops along the route are at easily accessible sites of major employers, with each run originating and terminating at the San Leandro Main BART station on San Leandro Boulevard. All in all, the LINKS service was designed to coordinate with other public transit services (AC Transit and BART) to encourage commuters to leave their cars at home and to provide comprehensive service to commuters. LINKS Proposed Operations for Fiscal Year 2008-09 To be proactive in providing a high level of service to the riders and employers along the LINKS service area, an annual ridership survey was budgeted for in FY 2008-09. The annual rider study is a valuable tool in measuring ridership satisfaction and provides information to possibly improve the shuttle service. The Advisory Board also suggested that the future survey include questions about the age group of the riders and the primary language the riders read and speak. Information from these questions can provide improved service for marketing and various mediums in providing future LINKS outreach and informational material. To promote the LINKS Shuttle, continued outreach and marketing must be performed to educate businesses and their employees. The budget includes funding for marketing and advertising. This funding can be used for various mazketing and communication efforts to inform employers and their employees of the benefits and convenience of using the LINKS Shuttle. The Advisory Board was specific in its recommendation that the marketing and outreach efforts were to include development of a new LINKS informational brochure. It strongly recommended a bill insert or some other comparable informational product that could be photocopied or printed by employers in the BID area and distributed to its employees with their paychecks or distributed by the Human Resources Department. In addition, the Advisory Board recommended development of a poster providing information and promoting the LINKS Shuttle Services. The posters could be displayed in employee lunchrooms, employers' bulletin boards, etc. The Advisory Board also recommended that the website for LINKS be updated with current information. The Advisory Board recommended that the information developed for the new brochure, poster, and website be provided in a bilingual format. The future ridership survey can assist in the alternative language(s) by adding the question about the riders' primary language. The Advisory Board also made specific in its recommendations that the new brochure and poster providing LINKS information and promoting its services are to be hand delivered by the Executive Director to the approximately 40 businesses in the BID area with more than 50 employees and offered to all businesses paying the BID. The Advisory Board recommended that free advertising space inside the buses be explored for BID paying businesses. This would give BID paying businesses another benefit in addition to the free shuttle service. The advertising could include an opportunity for businesses to post employment/job opportunities, websites, contact information, etc. 4~~~~4fFl.