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Radevelopment'Ag~ncy Qf The City ~f San Leandro RedevelQpment~Aggncies Fipi~rt~ial Transact~prt>~ Report ACh{evement; lnformat~on (Unalydited) aiso available. Downtown San Leandro's "We Are San Leandro" marketing campaign was launched in February 2008 at the International Council of Shopping Centers Northern California conference. The campaign is aimed at brokers and potential retailers to educate them on the changing demographics of San Leandro's downtown and included six postcard mailings of people with demographic information and brochures with maps of retail buildings and trade area demographics. to April 2008, a DowntownSanLeandro.com website was launched based on the "We Are San Leandro" campaign. The Agency entered into a Lease with an Option to Purchase agreement for 262 Davis Street, the first step in acquiring the fourth parcel needed for development of the Town Hall Square mixed-use development project at Davis Street and East 14th Street. In the Joint Project Area, construction was completed on a streetscape and parking improvements project to enhance access to San Leandro's new Senior Community Center co-located with San Leandro Hospital. The improvements included: street realignment, improved signalization and the creation of a median at East 14th Street and 138th Avenue. This project also included the grading for the 21,000 sq. ft. Senior Community Center which includes classrooms, arts and crafts areas, exercise rooms, and a large main hall which will also serve as an Emergency Operations Center. Construction of the Senior Community Center is scheduled to start in October 2008. The Agency successfully issued the Alameda County-City of San Leandro Redevelopment Project Tax Allocation Bonds, Series 2008. The $25 million in bond proceeds will be used to finance the Senior Community Center and the Estudillo/Callan parking garage. (Design work on a four-to five-story LEED-certified parking garage commenced in 12007-08. The structure will include approximately 2,000 sq. ft. of retail along Estudillo Avenue and enhancements will be made to Plaza Del Oro, the pedestrian entry to the garage. This garage will replace the current 215 space garage which is seismically unstable, not ADA accessible and of insufficient size to meet the downtown's parking needs. A seasonal Downtown Farmers' Market was launched in spring 2608. The market received solid support from the community, averaging 1,500 patrons each week. Community members found the market to be a great place to meet family and friends, and the market's weekty changing theme, which ranges from cooking demonstrations and wine tasting to live music and family entertainment, kept customers coming back to Downtown San Leandro week after week. At;hievemertf Information (Unaudited] Page 2 , 12/gti2008