RDA Agmt 2004 San Leandro Auto Mall Dealers Assn

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MEMORANDUM OF UNDERSTANDING BETWEEN THE SAN LEANDRO AUTO MALL DEALERS ASSOCIATION AND THE REDEVELOPNTENT AGENCY OF THE CITY OF SAN LEANDRO This Memorandum of Understanding is made and entered into as of ~ cz , 2004, by and between the San Leandro Auto Mall Dealers Association (SL A), a California non-profit mutual benefit corporation, and the Redevelopment Agency of the City of San Leandro ("Agency"). RECITALS A. The economic growth of the Marina Boulevard Auto Mall, within the Alameda County-City of San Leandro (Joint) Redevelopment Project Area, is a priority of the City of San Leandro and the San Leandro Redevelopment Agency ("Agency"). B. SLAMDA is a mutual benefit corporation incorporated in the State of California on March 21, 2003, by new automobile dealers with facilities on the Marina Boulevard Auto Mall, for purposes of collective marketing. C. SLAMDA has designed a directory sign ("Sign A") which rt will install in the Marina Boulevard median, listing all the new vehicle dealerships on the Marina Boulevard Auto Mall. SLAMDA has also commissioned a redesign of the sign panel ("Sign B") identifying the Marina Boulevard Auto Mall which it will install on the Auto Mall Reader Board on Redevelopment Agency property adjacent to I-880. D. The new signs will further the goals of the Joint Redevelopment Project Area and the Implementation Plan for the Joint Project Area by marketing of the dealerships within the Joint Project Area, intending to improve their sales, thereby benefiting the Agency and the City of San Leandro. NOW, THEREFORE, IN CONSIDERATION OF THE MUTUAL AGREEMENTS HEREIN CONTAINED, THE PARTIES HERETO AGREE AS FOLLOWS: SECTION 1. SLAMDA. SLAMDA is a nonprofit mutual benefit corporation organized under the California Mutual Benefit Corporation Law. Any change in the status of this corporation requires Agency approval as it relates to SLAMDA's obligations under this MOU. David Adragna is the president of SLAMDA and has been authorized by its members to enter into this MOU with the Agency on SLAMDA's behalf. SECTION 2. The Signs. SLAMDA shall install, construct and maintain the aforementioned Signs A and B. Sign A shall consist of a 14-foot high, 8-foot wide aluminum non-illuminated monument sign, with 16 panels for dealerships, in accordance with the design attached as Exhibit 1 to this MOU. Sign B shall consist of a 10-foot, 8-inch wide square to be installed on the existing Auto Mall Reader Board on Agency property located adjacent to the I-880 freeway as shown on the attached