10A Action 2009 0302 - Laserfiche WebLink

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REDEVELOPMENT AGENCY OF THE CITY OF SAN LEANDRO STAFF REPORT DATE: February 20, 2009 TO: Steve Hollister, Executive Director Redevelopment Agency APPROVED AND FORWARDED TO REDEVELOPMENT AGENCY Stephen L. Hollister Executive Director FROM: Luke Sims, Community Development Director BY: Cynthia Battenberg,~ siness Development Manager SUBJECT: RESOLUTION OF THE REDEVELOPMENT AGENCY OF THE CITY OF SAN LEANDRO AUTHORIZING THE EXECUTIVE DIRECTOR TO ENTER INTO A CONSULTING SERVICES AGREEMENT WITH MAIN STREET PROPERTY SERVICES, INC. FOR IMPLEMENTATION OF A 2009-10 MARKETING PLAN SUMMARY AND RECOMMENDATION Main Street Property Services, Inc. (MSPS) began working for the Redevelopment Agency (Agency) on a Downtown Retail Strategy in 2007 to attract quality retail tenants. In 2008, the newly created "I Am San Leandro" retail strategy marketing campaign was launched. Staff recommends adoption of a resolution authorizing the Executive Director to enter into a Consulting Services Agreement with MSPS for implementation of the 2009-10 Marketing Plan and consulting services for anot-to-exceed fee of $93,061, and appropriating funding from the Plaza Redevelopment Area and the Alameda County-City of San Leandro (Joint) Redevelopment Area as budgeted in FY 2008-09. BACKGROUND In February 2007, the Agency entered into a Consulting Services Agreement with MSPS, a consulting firm and commercial broker specializing in revitalizing downtown areas, for two projects -development of Design Guidelines and Principles and a 2007 Downtown Retail Strategy Implementation Plan. These projects were identified as necessary to increase retail vitality and complement the Transit Oriented Development Strategy for the downtown area. The product of the 2007 Downtown Retail Strategy Implementation Plan was the creation of a "Downtown San Leandro" logo and the "I Am San Leandro" campaign, targeted at brokers and future retail tenants. In February 2008, the Agency entered into a new Consulting Services Agreement with MSPS for implementation of the marketing campaign, which included the new logo and photos of individuals representing San Leandro's consumer-driven market segments, i.e. a college student and the statement "I am one of 19,873 people in San Leandro with a college degree!"