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April - June 2009 <br />MA_ IN__ __ ~ T ~ F__s THE ET <br />PROPERTY SERVICES, INC <br />985 Moraga Road, Suite 202, Lafayette, California 94549 <br />888-322-MAIN I www.MSPSINC.coNi <br />Quarterly Update <br />Second Quarter 2009 <br />"I am San Leandro <br />In continuation of <br />last year's "I am San <br />Leandro" campaign, <br />a series of magnets <br />have been designed <br />to complement the <br />popular campaign. The <br />magnets will be used to reach <br />out to specialty retailers, fine <br />restaurants and retail brokers, <br />creating a lot of buzz about the <br />opportunities in Downtown <br />San Leandro and encouraging <br />them to check out the website at <br />DowntownSanLeandro.com. A <br />different magnet featuring one <br />of San Leandro's very own will <br />be released every other month <br />until all six magnets have been <br />mailed out. This campaign will <br />launch in July and will serve as <br />an important and effective tool to <br />Campaign" Invitation to <br />the Market <br />draw attention to the new things <br />taking place in Downtown San <br />Leandro. <br />Prospective Tenant Outreach <br />After last quarter's delivery <br />of the retail marketing brochures <br />for Downtown San Leandro, <br />communication between <br />principals of prospective tenants <br />and retail brokers are actively <br />taking place. Meetings have <br />been held to educate them on the <br />Visit meat: <br />Dour~ctawwc:fa vcL ear2d~ <br />developments taking shape and <br />the available retail opportunities <br />in Downtown San Leandro. In <br />addition to these meetings, <br />tours of the Downtown area <br />have occurred and continue to <br />be scheduled with potential <br />retailers and restaurants. <br />A special invitation <br />has been designed to invite <br />prospective retailers and <br />restaurants to Downtown San <br />Leandro's successful Farmers' <br />Market. The invitation will <br />be included with the delivery <br />of the first magnet and will <br />be redeemable for carrot <br />cash at the Farmers' Market. <br />The carrot cash will also be <br />clipped with a special custom <br />money clip engraved with <br />DowntownSanLeandro.com <br />and will become a creative <br />conversation piece for those <br />who receive it. This will <br />not only be an effective way <br />to promote the Farmers' <br />Market and the website, but <br />it will encourage retailers <br />and restaurants to visit <br />San Leandro and see the <br />transformations that are <br />happening in the Downtown <br />and to witness the community <br />support that is present. <br />