Reso 2005-161 - Laserfiche WebLink

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WEST SAN LEANDRO SHUTTLE BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT OF THE ADVISORY BOARD FOR FISCAL YEAR 2005-06 Executive Summary & Recommendation Over the past two months, the Advisory Board worked in conjunction with the Executive Director of the San Leandro Transportation Management Organization (SUMO) to complete a review of the shuttle service (LINKS) supported by the West San Leandro Shuttle Business Improvement District (BID). The Annual Report includes a review of the current and planned operations for the LINKS, a review of the proposed BID assessment for Fiscal Year 2005-06, a review of the Fiscal Year 2004-OS expenditures, and a review of the recommended budget for Fiscal Year 2005-06. After an intensive study of the LINKS, the Advisory Board recommends the following to continue operations and improve the financial performance of the shuttle: 1. Maintain the Fiscal Year 2005-06 assessment rate of $25 base fee per business and a per employee fee of $10.88 as approved by the San Leandro City Council on September 19, 2005. 2. The SUMO should use contract staff instead of maintaining its own employee. The use of a contract Executive Director will result in significant savings to the overall cost of the LINKS. The contract between the SUMO and the Executive Director shall specifically identify the duties and responsibilities of the Executive Director. 3. The duties of the Executive Director shall be reduced to reflect the maturation of the shuttle program and the use of the City of San Leandro to process financial transactions. 4. The Executive Director shall aggressively market the program to companies in the BID area using a wide variety of marketing communication efforts. Specific performance goals shall be identified to insure direct contacts with as many businesses as possible. 5. The Executive Director shall aggressively pursue grants for the shuttle program to reduce the funding obligation of the business community and the San Leandro Redevelopment Agency. 6. The BID assessment shall be evaluated by subsequent Advisory Boards on an annual basis and, based on the financial health of the LINKS, the BID shall be reduced when possible. If additional grant funding is secured, the priority shall be given to reducing the BID in subsequent years. Program History In 2001, in response to a shortage of public transportation in San Leandro and an expressed desire for adequate public transportation by the West San Leandro business community, the Redevelopment Agency of the City of San Leandro partnered with the Chamber of Commerce Page 1 of 5