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City of San Leandro
<br />Cherry Festival Statement of Revenues and Expenditures
<br />Fiscal Years 2002-03 to 2006-07
<br /> Actual Actual Estimated
<br /> 2002-03 2003-04 2006-07
<br />Revenue:
<br />Cherry Festival Souvenirs $ 2,290 $ 5,874 $ 6,000
<br />Cherry Festival Booth Rental 35,971 37,412 38,000
<br />Total Revenue $ 38,261 $ 43,286 $ 44,000
<br />Expenditures:
<br />Salary & Benefits $ 6,385 $ 6,882 $ 7,157
<br />Overtime -Recreation 5,473 6,876 7,151
<br />Police Services 7,221 7,221 7,438
<br />Public Works 10,874 9,880 10,075
<br />Entertainment 7,920 6,855 6,855
<br />Equipment Rental 37,785 32,063 32,063
<br />Transportation 5,706 ~~~ 6,252 6,252
<br />Miscellaneous Supplies 7,719 12,472 12,472
<br />Cherry Lane 10,000 12,000 15,000
<br />Total Expenditures $ 99,083 $100,501 $104,463
<br />Net Income/(Loss) $ (60,822) $ (57,215) $ (60,4632
<br />SponSOrS (2004):
<br />San Leandro Times -Pre Event Announcements
<br />Daily Review -Pre Event Announcements
<br />NBCil -Local coverage, media personality, on site booth
<br />Trendwest - $1,000 donation
<br />Starbucks -Van on site with free product samples
<br />Bay Fair - $1,000 donation
<br />San Leandro Chamber of Commerce - Co-sponsorship of the business section
<br />Miraglia -VIP Tent
<br />KKIQ -Radio advertisement, on site booth
<br />Top Productions -Cherry Lane Tent
<br />ACI -Goodwill on part of their contract
<br />American Golf -Golf Carts
<br />Horatios -Gift Certificate for the Cherry Pie Contest
<br />Marina Inn -Parking inconvenience, Suite
<br />EI Torito -Gift Certificate for the Cherry Pie Contest
<br />Vanguard Legato -Staging area for Parade
<br />Manor Coffee House -Food for Council before the Parade
<br />(1) Transportation Costs were paid for by the Paratransit Grant in FY 2002-03.
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