8D Consent 2009 1207 - Laserfiche WebLink

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within the BID. The current business members appointed to the Advisory Board are, Dora Wong, Geza Paulovitz, Joyce Lee, and Alexandra Munoz. On November 24th, the Advisory Board met with City staff to complete a review of the LINKS Shuttle. The Advisory Board is pleased to present to the City Council the attached FY 2009-10 Annual Report. The Annual Report includes a review of the LINKS budget and performance for FY 2008-09, a review of the planned operations and budget for FY 2009-10, and a recommendation for the FY 2009-10 BID assessment. After an intensive study of the LINKS, the Advisory Board made several recommendations to continue operations and improve the financial performance of the shuttle. The following is a summary of those recommendations: 1. The Advisory Board recommends continuation of the annual LINKS Rider and Employer Survey. The recommendation includes adding questions to the survey regarding the riders' age and the riders' preferred language. Funding is included in the FY 2009-10 budget. 2. The Advisory Board recommends continued outreach and marketing to keep the business community informed of the shuttle service. An electronic information page shall be developed for the purpose of email distribution that employers can forward to their employees. The Executive Director shall continue to aggressively market the program to companies in the BID area using a wide variety of marketing and communication efforts. Specifically, the bilingual informational brochure, electronic information page, website, and promotional poster. 3. Grant funding from the Transportation Fund for Clean Air Program (TFCA) and Alameda County Congestion Management Agency (ACCMA) totals $277,500 in FY 2009-10 and $210,000 in FY 2010-ll.The Advisory Board recommends pursuit of additional grant funding for FY 2010-11 and beyond. 4. Due to current economic conditions, the Advisory Board recommends maintaining the BID base fee rate of $25.00 and the per-employee assessment rate of $10.88 in FY 2009-10. Although Consumer Price Index (CPI) adjustments are allowable, the BID rates have remained unchanged since FY 2005-06. For FY 2009-10, it is anticipated that the BID will generate approximately $135,000, or 38%, of the total operating budget for the shuttle. The remaining operating funds will come from grant funding. Current City Council Policy -Not applicable. Previous City Council Action(s) • Ordinance No. 2004-013, adopted June 21, 2004, amending Title 2 of the San Leandro Municipal Code to add a new Chapter 15 establishing the West San Leandro Business Improvement District • Resolution No. 2004-153, adopted October 4, 2004, forming the West San Leandro Shuttle Business Improvement District Advisory Board • Ordinance No. 2004-021, adopted October 18, 2004, specifying the time and manner of collecting the West San Leandro Shuttle BID assessments