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The Registrar of Voters office has found short video presentations to be an effective and <br />highly transportable method of educating voters about concepts such as Ranked Choice <br />Voting. The video can include graphics and other eye-catching visuals to walk voters <br />through the voting process. It also can include text or audio explanations, which can <br />easily be converted to help non-English-speaking voters. The video will be an ideal <br />feature at the public presentations the Registrar will organize with League of Women <br />Voters Chapters in Berkeley, Oakland and San Leandro, and other community groups. <br />Representatives of these League of Women Voters chapters who are committed to <br />helping organize and lead public presentations are enthusiastic about having a short <br />video to assist with these presentations. <br />The video will also be featured on the Alameda County Registrar of Voters website, <br />allowing visitors to the site to view this visual explanation of Ranked Choice Voting at <br />their convenience. The video will also be copied onto DVDs, which the Registrar and <br />the three RCV cities will distribute to voters and community groups for use in voter <br />education presentations, and will be featured on cable-access channels and as visual <br />accompaniment to news reports about the shift to Ranked Choice Voting in Alameda <br />County. <br />8. Advertising and Editorial Outreach <br />The Alameda County Registrar of Voters has discussed outreach options extensively <br />with a committee of City officials and other parties involved in planning for a successful <br />rollout of Ranked Choice Voting in Alameda County in November 2010. <br />Among the options examined, Registrar staff has inquired about the possibility of using <br />paid advertisements in local newspapers, on local radio and television stations, and on <br />billboards and placards erected on city buses, to help educate voters about Ranked <br />Choice Voting <br />Registrar staff and other members of the RCV planning committee have obtained cost <br />estimates for all forms of advertising mentioned above and continue to discuss which <br />forms, if any, would best fit the mission of educating voters about Ranked Choice <br />Voting. At this time, officials in Alameda County's three RCV cities are concerned about <br />the relatively high costs of advertising, compared with other outreach methods. But this <br />option remains under discussion, as all parties look for ways to best reach local voters. <br />Registrar staff and City officials are planning a concerted campaign to generate interest <br />among the editorial staffs of local newspapers, radio and television about Ranked <br />Choice Voting. There are several local media outlets that cover the cities of Berkeley, <br />Oakland and San Leandro exclusively. Furthermore, local affiliates of the major radio <br />and television networks, and the major metropolitan newspapers in the area, also have <br />presences in these communities and will likely be interested in covering the shift to <br />Ranked Choice Voting. <br />Page ~ 10 <br />