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Attract retail tenants and services who have both neighborhood <br />and City-wide appeal, with an aim toward "higher-end" uses. <br />• Establish the Downtown as the community "gathering place" for <br />dining and entertainment uses. <br />• Continue to support the Downtown as a financial and banking <br />center; work with the banking industry to identify creative re-use of <br />vacant bank buildings. <br />• Create financing mechanisms for special events Downtown so that <br />the community perception of Downtown as a unique gathering place <br />is solidified. <br />a <br />~~ . -_, <br />~: <br />~ ~ <br />---. <br />Downtown playa, c. 1930 <br />• Introduce an urban design form to the Downtown that puts <br />development proposals into a larger design context. This effort is in <br />conjunction with the urban design guidelines. <br />• Develop a list of priorities for short and long term physical <br />improvements for the Downtown and where future funding (both <br />public and private) is identified. <br />Summary o f D owntown Plan Issue s <br />As with many Bay Area Downtowns, San Leandro has evolved over the <br />last half century from a .regional shopping Downtown for basic goods and <br />services to a largely neighborhood commercial center, with little regional or <br />even Citywide draw. Historic photographs show a vital Downtown in pre- <br />ceding decades; pedestrians and retail activity abounded, and the use of the <br />historic Plaza for community gathering was clearly evident. <br />The introduction of competitive shopping centers and strip commercial <br />development in the 1950's, 60's and 70's created a number of retail and ser- <br />vice voids within Downtown San Leandro that have not been successfully <br />re-marketed. Competition from shopping centers, particularly "box" retail <br />and indoor shopping malls, have resulted in significant losses of traditional <br />Downtown retail establishments such as department stores and specialty <br />shops. Current and projected retail trends throughout the region strongly <br />suggest that Downtown San Leandro cannot recapture many of the retail <br />uses of times past. <br />In addition to retail competition, which has precipitated a substantial <br />„~ change of use, these have been some significant physical changes in the area <br />that have negatively affected the pedestrian qualities and retail friendliness of <br />Downtown. The dominance of the automobile has produced parking and <br />traffic control demands; the increased use of East 14`'' as a major state con- <br />trolled arterial has worked to bisect the Downtown area. Most importantly, <br />the construction of the Washington Plaza project in the early 1980's trans- <br />formed the Downtown area into an uncomfortable, and not entirely suc- <br />page 8 October 2000 San Leandro Downtown Plan & Urban Design Guidelines <br />