3A Public Hearing 2010 0920 - Laserfiche WebLink

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balanced business base with an appropriate mix of retail, office, manufacturing, warehouse /wholesale, and services, thereby providing a range of employment opportunities. Support of new housing, particularly workforce housing, in appropriate locations increases economic vitality in the area by increasing demand for products and services. The Agency can upgrade or maintain the appearance of the Joint Area so that it will be more inviting to consumers and residents, stimulating increased sales and private investment in the area. Specific proposed programs to undertake over the next five years, in pursuit of these objectives, follow. The Agency is unable to provide funding for all the objectives. Leveraging private investment and obtaining financial assistance from other sources is essential to accomplish the objectives. Economic Development and Public Improvements Programs • Support public improvement projects that enhance parking opportunities, public transit use, and the pedestrian environment throughout the Joint Area with special attention to the BayfairBART area and properties along East 14th Street. • Promote and encourage the goals and policies of the Downtown San Leandro Transit - Oriented Development (TOD) Strategy, a comprehensive plan for the Smart Growth of downtown San Leandro. The TOD Strategy supports residential growth with higher density housing and mixed -use development. A certified Environmental Impact Report (EIR) provides for the development of 3,431 residential units, 718,000 square feet of office space, and 121,000 square feet of retail space. Implementation of the TOD Strategy will result in a vibrant, pedestrian friendly downtown that provides a wide variety of services and access to excellent regional public transit. • Promote the goals and policies of the North Area Plan. Assist other City departments and intergovernmental agencies to implement new development or aesthetic improvements consistent with the Plan's recommendations for East 14th Street. • Promote the goals and policies of the East 14th Street South Area Plan. Assist other City departments and intergovernmental agencies to implement projects consistent with the Plan's recommendations. East 14th Street is an important location for mixed -use and or higher density housing along the corridor. • Redevelop 1550 East 14th Street, the former Albertsons site bounded by Juana and Dolores Avenues, and East 14th Street in the south downtown area. Currently a temporary parking lot, redevelopment of the site would provide mixed -use of retail and multi - family residential consistent with the TOD Strategy. • Redevelop 1595 Washington Avenue at Parrott Street, the former East Bay Municipal District office in the downtown area. Redevelopment of the site would provide mixed -use of retail and multi - family residential consistent with the TOD Strategy. • Support the Farmers' Market and the Downtown marketing campaign to promote and enhance the image and economic vitality of Downtown San Leandro.