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A. Executive Summary <br /> 3. Concept Design <br /> We propose to reduce costs to the City and increase effectiveness by using a <br /> • small team, working together in a series of group meetings, to generate the <br /> alternatives in an atmosphere of disciplined brainstorming, where a concept <br /> is refined across disciplines before being recorded. The City will be invited <br /> to participate in the sessions and asked to review the alternatives soon after <br /> they are produced. <br /> 4. Principal Point of Contact <br /> Thomas A. Roberts <br /> Senior Director, Biological Resources <br /> 350 Frank H. Ogawa Plaza, Suite 300 <br /> Oakland, CA 94612 <br /> 415.896.5900 <br /> 510.740.1703 (Direct) <br /> 415.517.4724 (Cell) <br /> 5. Why ESA? <br /> Success in this type of endeavor demands a broad, deep set of skills and <br /> experience in problem solving as much as planning, more than is typically <br /> required of consulting firms. We understand, and have demonstrated in many <br /> similar projects, that the team must: <br /> • Interact successfully with other City departments as well as outside <br /> agency regulators; <br /> • Understand permitting and know how to amend permits as projects <br /> details are further refined; <br /> • Have the ability to combine expertise in a multi - disciplinary planning <br /> process; <br /> • Understand ecosystem dynamics as well as practical questions of cost <br /> and benefit and <br /> • Have a long -term relationship with the City, its harbor and the adjacent <br /> marshlands. <br /> A -2 Gay of San Loondm Harbor Basin Aaomaaves Study RFP 50536 <br />