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MANAGEMENT'S DISCUSSION AND ANALYSIS <br />With guidance from the Agency and the Chamber of Commerce, six San Leandro businesses <br />started working together as part of a "Sustainability Circle" led by Natural Capitalism, Inc. <br />Leaders from each of the participating companies worked cooperatively and with industry experts <br />to explore ways to increase the efficiency of their operations, thereby lowering their energy <br />expenditures. The Redevelopment Agency contributed half of each participant's costs through <br />the Industrial Competitiveness Program. The participating companies included: Alameda County <br />Industries, Alco Iron and Metals, Ghirardelli Chocolate, Mi Rancho, OSIsoft, and Scandic <br />Springs. <br />The Redevelopment Agency assisted the Chamber of Commerce with their Industrial Roundtable <br />and Industrial Councils programs. The Agency also sponsored the Chamber's San Leandro by <br />Design events, an initiative to engage the community in dialogue related to the future of our <br />community <br />Plaza Project Area <br />Financial Overview: Tax increment revenue in the Plaza Project Area was $2.2 million in fiscal <br />year 2009 -10, up 0.7% from the previous fiscal year. Expenditures for the Project Area for 2009- <br />10 were $1.8 million. $13.6 million of the Agency's total long -term obligation is attributable to <br />the outstanding principal on the 2002 Tax Allocation Bonds issued for capital improvements in <br />the Plaza Project Area. $452,000 in bond proceeds remain and will be primarily used for the <br />remaining expenses related to the Downtown Pedestrian and Lighting Improvement project. <br />• Construction was completed on the final phase of downtown pedestrian and lighting <br />enhancements. The improvements include: improved lighting, sidewalks, landscaping, and the <br />creation of Joaquin Plaza - a community gathering space with a fountain and areas for outdoor <br />seating and dining. <br />• The Agency, with the assistance of architects, developed designs and cost estimates to assist <br />properties in upgrading their facades. Specifically, design assistance was provided to Sergio's for <br />facade improvements and to Yogofina for signage. <br />• The Agency assisted Tapioca Express and Los Pericos Taqueria in the selection and purchase of <br />quality outdoor furniture and umbrellas for seating in Joaquin Plaza, Downtown. <br />• Implementation of Downtown San Leandro's "We Are San Leandro" marketing campaign <br />continued. Four new people postcards, spotlighting some of the key players in Downtown, were <br />designed and readied for distribution. Mailings will occur during the 2010 -11 fiscal year. <br />• Agency staff assisted the Downtown Business Association in holding its first annual "It's a <br />Wonderful Night" holiday celebration in the new Joaquin Plaza on December 4, 2009. The event <br />was well- attended and featured horse drawn carriage rides, photos with Santa and entertainment <br />including carolers and dancers from local schools. <br />• The Agency constructed a temporary replacement parking lot at 262 Davis Street for use while <br />the downtown parking garage is demolished and a new and larger garage is constructed consistent <br />with the City's Transit Oriented Development Strategy. The new parking garage will allow for <br />greater infill development as well as encourage people to park once and walk downtown. <br />• The Agency entered into an agreement with Innisfree Ventures II to develop Town Hall Square <br />(consisting of 212, 250, 262 and 290 Davis Street) consistent with the City's Transit Oriented <br />Development Strategy. Preliminary planning efforts were initiated to explore opportunities for <br />mixed -use development at the site. <br />