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• The Redevelopment Agency also sponsored the Chamber of Commerce San Leandro by Design events, an initiative to engage the community in dialogue related to the future of our community Plaza Project Area • Financial Overview: Tax increment revenue in the Plaza Project Area was $2.2 million in fiscal year 2009 -10, up 0.7% from the previous fiscal year. Expenditures for the Project Area for 2009 -10 were $1.8 million. $13.6 million of the Agency's total long -term obligation is attributable to the outstanding principal on the 2002 Tax Allocation Bonds issued for capital improvements in the Plaza Project Area. $452,000 in bond proceeds remain and will be primarily used for the remaining expenses related to the Downtown Pedestrian and Lighting Improvement project. • Construction was completed on the final phase of downtown pedestrian and lighting enhancements. The improvements include: improved lighting, sidewalks, landscaping, and the creation of Joaquin Plaza - a community gathering space with a fountain and areas for outdoor seating and dining. • The Agency, with the assistance of architects, developed designs and cost estimates to assist properties in upgrading their facades. Specifically, design assistance was provided to Sergio's for fagade improvements and to Yogofina for signage. • The Agency assisted Tapioca Express and Los Pericos Taqueria in the selection and purchase of quality outdoor furniture and umbrellas for seating in Joaquin Plaza, Downtown. • Implementation of Downtown San Leandro's "We Are San Leandro" marketing campaign continued. Six people magnet people magnets, which include the Downtown SanLeandro. com website address were distributed in 2009 -10 and four new people postcards, spotlighting some of the key players in Downtown, were designed and readied for distribution. Mailings will occur during the 2010 -11 fiscal year. Staff and campaign representatives also attended the March 2009 International Conference of Shopping Centers Deal Making conference in Monteray and created a buzz about San Leandro. • Agency staff assisted the Downtown Business Association in holding its first annual "It's a Wonderful Night" holiday celebration in the new Joaquin Plaza on December 4, 2009. The event was well- attended, bringing hundreds downtown for an evening of entertainment featuring horse drawn carriage rides, photos with Santa, and carolers and dancers from local schools.