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3 : A ". Pacific Coast Farmers' Market Association <br /> , P. • 4 ET A non -profit community services organization <br /> December 16, 2010 <br /> Cynthia Battenberg <br /> City of San Leandro, Office of Business Development <br /> 835 East 14th Street • <br /> San Leandro, CA 94577 <br /> • <br /> Dear Cynthia: <br /> The Pacific Coast Farmers' Market Association is pleased to have been selected in 2008 to serve as the operator <br /> of the new Downtown San Leandro Farmers' Market. Over the past three seasons we believe that we have built <br /> both a farmers' market that provides an excellent outlet for California producers and a fun community event that <br /> brings together local residents and enhances their civic pride. We are proud to present the enclosed Proposal to <br /> Provide Ongoing Farmers' Market Management and Operation Services for the Downtown San Leandro Farmers' <br /> Market. <br /> As you likely know, the Pacific Coast Farmers' Market Association (PCFMA) operated over 60 weekly farmers' <br /> markets in seven Bay Area counties in 2010. On many measures, the Downtown San Leandro Farmers' Market is <br /> one of our best. We would be honored to continue to work with the City of San Leandro, and to expand our <br /> partnership with the San Leandro Downtown Association, in order to sustain and grow the farmers' market. <br /> The enclosed proposal outlines PCFMA's experience, operational philosophy, and management style as well as <br /> many of the significant accomplishments of the past three years of the market's operation. <br /> On behalf of the Board of Directors and staff of PCFMA, and the hundreds of producers that sell within our <br /> markets, we thank you for the opportunity to have served as the market's operator for the past three years and we <br /> look forward to many more years of partnership with and service to the San Leandro community. <br /> • <br /> Sincerely, <br /> John Silveira <br /> Director • <br /> 5060 Commercial Circle, Suite A • Concord, CA 94520 <br /> Ph: 925-825-9090 • Fax: 9 825-910t • www.pcfma.com <br />