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• The very popular seasonal Farmers' Market in ; "'°�. '°"" `7 _"" ° "°""" °`�j
<br /> Downtown returns April 20 The Market takes i�"r'e 'w'
<br /> Y ';e ` '` i
<br /> place each Wednesday, from 4 -8 p.m. at Parrott ' •
<br /> Street between Washington and East 14 , ' ` ssQ - :r- „,; _.
<br /> Streets, through October 19. i ,_,
<br /> The City's Redevelopment Agency sponsors ; ' ., , � l \ . 9. •: i ,� 11.p
<br /> and manages the market, which is produced by t v i c k, „ . 1 1 y c am^ ` = h ,
<br /> Pacific Coast Farmers' Market Association. The , : ; ,, ; - 'p ==$" •• l'
<br /> market is friendly, safe and fun and provides a '-4 ; y . J... ti_ 4 ::;;P ''' . ' , :
<br /> large selection of top - quality food products. The ' .'• • , l • -. ' '.'`
<br /> Farmers' Market has become a place for friends , - --- • • • •• - - ` `
<br /> and family to gather- within downtown while encouraging healthy food choices and
<br /> supporting our local businesses. The community has shown tremendous support over the past
<br /> three years with the average number of shoppers increasing from an average of 1,320 per
<br /> week during 2008 to an average of 1,920 shoppers per week during 2010.
<br /> • The City has brought together a group of business stakeholders to develop a Branding and
<br /> Marketing Strategy to effectively communicate our story to those in San Leandro and those
<br /> considering doing business in the community. The Placemaking Group, a marketing and
<br /> communications agency, has been retained to facilitate the business working group and
<br /> conduct a survey of consumers, businesses, brokers and visitors. The Placemaking Group
<br /> will help to identify the City's unique brand and create a marketing strategy for the future.
<br /> The business working group will meet three times over the next few months to assess the
<br /> City's strengths and weaknesses, identify the important elements of San Leandro's brand and
<br /> explore how the City can effectively utilize new methods of communication.
<br /> • As part of continuing efforts to market retail opportunities in Downtown San Leandro,
<br /> business development staff attended the International Conference of Shopping Centers
<br /> (ICSC) Idea Exchange in Monterey on March 17. At this event, staff had the opportunity to
<br /> meet with retailers and brokers to explore opportunities presented both by current retail
<br /> vacancies and future development projects.
<br /> • Work was recently completed on a successful a 'a y..,,:.w,1,,.,�,--
<br /> Commercial Rehabilitation Project at DC Dance ,.t N S 4 A . • Center on Washington Street. The owner of the fi � th `, ! u-,_. '
<br /> dance studio partnered with the Redevelopment ; € — , 1 - . -'
<br /> Agency, utilizing the Agency's Commercial r. .;. ,,:1,.{' i,-•i,;,„ r ;•.
<br /> Facade Improvement Program which contributed ; ,AI ; r 1 ?{ ;w T, S - Al 75 percent of the cost of the renovation. . - ■ n . o f ' t e
<br /> i = s' Vtimff t • Improvements included painting the entire a.= t^.;,T . _ ' : ."- : .�y;_
<br /> building, installing new signage, lighting, ;"^�- 7 "
<br /> planters, menu boards and innovative window i . ���-�:
<br /> graphics. iti �:tz - , .:. ,.. .... _ ...._.._ .__ 3
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