8H Consent 2011 1205 - Laserfiche WebLink

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File Number: 11 -410 includes two staff members from the City of San Leandro (the Engineering and Transportation Director and the Finance Director) along with three to five business representatives from businesses within the BID. The current business members appointed to the Advisory Board are: Dora Wong, Geza Paulovitz, Joyce Lee, and Alexandra Munoz. On November 7, 2011 the Advisory Board met to complete a review of the LINKS Shuttle. The FY 2011 -12 Annual Report is attached for information. Analysis The Annual Report includes a review of the LINKS budget and performance for FY 2010 -11, a review of the planned operations and budget for FY 2011 -12, and a recommendation for the FY 2011 -12 BID assessment. The Advisory Board made several recommendations to continue operations and improve the financial performance of the shuttle. The following is a summary of those recommendations: Conduct the LINKS Rider Survey annually. Funding is included in FY 2011 -12 budget. The data and findings from the rider survey are required for grant applications and reporting requirements. 2. Continue outreach and marketing to keep the business community informed of the shuttle service. The Executive Director shall continue to market the program to companies in the BID area using a variety of marketing and communication efforts. 3. Continue to pursue additional grant funding for FY 2012 -13 and beyond, such as the Transportation Fund for Clean Air (TFCA) grant funding administered by the Bay Area Air Quality Management District (BAAQMD) and Alameda County Transportation Commission (ACTC), and Lifeline grant funding administered by the Metropolitan Transportation Commission (MTC). 4. The increase of the BID base fee rate and the per employee assessment rate equal to the Consumer Price Index (CPI) for FY 2011 -12 as provided for in Ordinance No. 2009 -002. For FY 2011 -12 the CPI factor is 1.4 %, which would result in the BID Base Rate increasing to $25.35 from $25.00, and the BID Rate Per Employee increasing to $11.03 from $10.88. Businesses exempt from the BID would remain the same which are businesses with five or fewer employees, landlords, and non - profits. For FY 2011 -12, it is anticipated that the BID will generate approximately $125,000, or 39 %, of the total operating budget for the shuttle. The remaining operating funds will come from grant funding and the Redevelopment Agency. The San Leandro Transportation Management Organization (SLTMO) with administrative assistance from the City of San Leandro continues to manage the operations of LINKS. Expenditures for FY 2010 -11 were $300,702, less than the FY 2010 -11 budget of $339,920 due to reduced operating costs and lower administrative, consulting, marketing and advertising expenses. See LINKS Budget on page 6 of the Annual Report. Reduced operating costs resulted from a new service contract; the old contract expired on December 31, 2010. In October 2010, the San Leandro Transportation Management Organization (SLTMO) issued a Request For Proposals (RFP) to provide transportation services for LINKS. The scope of services outlined in the RFP was similar to the City of San Leandro Page 2 Printed on 11/29/2011