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Report on Agency Activities to Eliminate Blight Report on the Status of Agency Loans Report on Property Owned and Acquired by the Agency The San Leandro Redevelopment Agency was formed in 1960 to finance development projects and programs to eliminate economic stagnation and physical blight. The Agency's funding source is tax increment, which is a dedicated share of the growth in property tax within redevelopment project areas. San Leandro has three active redevelopment project areas: Plaza, West San Leandro /MacArthur Boulevard, and Alameda County -City of San Leandro, known as the Joint project area. Partnering with businesses, residents, and property owners, the Redevelopment Agency provides the private sector with financial and technical assistance to eliminate barriers to investment, stimulating economic growth. The Mayor and City Council serve as its Board of Directors and the City Manager as its Executive Director. ECONOMIC DEVELOPMENT AND COMMERCIAL REVITALIZATION The Agency is active in three redevelopment project areas: the Plaza Project Area, the Alameda County — City of San Leandro Project Area (also known as the "Joint" Project Area), and the West San Leandro /MacArthur Boulevard Project Area. The Agency is also active in funding affordable housing activities throughout the city. Pursuant to Health and Safety Code Section 33080.1 (d), selected accomplishments for Fiscal Year 2010 -11 include: Overall • The Redevelopment Agency creation of a Branding and Marketing Strategy to increase visitors and attract new businesses. To assist in this process, the Agency formed a Branding and Marketing Working Group, consisting of 23 leaders from the City's business community. The first two meetings of the Working Group were held in April and May of 2011 and the group made substantial progress to the development of a Branding and Marketing Strategy. • The Agency initiated development of a Broadband Strategy, designed to facilitate improved access to high -speed internet in commercial and industrial areas in the City. The Agency hired a technical consultant and began collecting data on current service availability by reaching out to service providers and local businesses. • The Agency also began working with OSlsoft, a local software company on a proposal to license existing City conduit for the installation of a fiber optic loop throughout approximately 10 miles in the City. The fiber loop will be a business attraction tool, allowing the City's industrial properties to be re- purposed as high - tech and clean -tech business locations.