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File Number: 12 -059 for Public Works personnel will not be provided and that the Stepping Stones contract will continue at an annual cost of $22,000. The lower contract cost is due to negotiated changes in service which do not impact service delivery. Marketing - The Redevelopment Agency traditionally pays for print, special event, website development and other marketing materials. The FY 2011 -12 budget included $10,000 for general marketing and an additional $20,000 to support the Automall Dealers Association in reactivating the 1 -880 readerboard. Scenario A includes $20,000 in funding for one time improvements to the City's business development website and creation of a VisitSanLeandro. com website and on -going social marketing, press releases, etc. of San Leandro through the VisitSanLeandro. com website. This recommendation is consistent with the recommendation of the Branding and Marketing Working Group. Scenario B includes an additional $10,000 for marketing. It should be noted, however, that staff work would be required to develop and evaluate a marketing program and that marketing can be expensive. Memberships - The Redevelopment Agency currently budgets approximately $41,000 for membership and the recommendation is to continue to participate in the East Bay EDA and East Bay Green Corridor at an annual cost of $23,000. East Bay EDA $13,000 East Bay Green Corridor $10,000 California Redevelopment Association $10,000 Miscellaneous Memberships (such as the International Council of Shopping Centers, Urban Land Institute, California Association for Local Economic Development, American Planning Association, International Economic Development Council, California Downtown Association, San Leandro Chamber of Commerce) Project Financial Analysis - With fewer projects and the potential to include financial consulting costs for properties that the Successor Agency must dispose of as an Enforceable Obligation, a reduction in consulting service to $10,000 annually is recommended. Scenario B increases this budget to $20,000 to fund consulting and other costs related to former Redevelopment Agency parcels and priority projects. Downtown Holiday Lights - The City's holiday budget was been cut dramatically in the past years. The General Fund used to budget $30,000 for holiday lights, banners and decorative utility pole wraps for the Civic Center and East 14th Street through downtown. Since the City funding reduction, redevelopment funds were used to light the plaza area in support of the It's A Wonderful Night event. The cost to light East 14th Street, Joaquin, and the plaza was $18,000. A reduced budget of $5,000 is recommended to light a limited area. Downtown Sidewalk Steam Cleaning - Twice annually the downtown sidewalks are steam cleaned. Funding is recommended to continue at a level of $20,000 annually. The slight reduction is a result of the service recently being rebid. Downtown Property Benefit Improvement District - With the reduction in City funding, creation of a Downtown PBID to fund enhanced marketing, maintenance and security is recommended. Should a PBID be approved by the property owners, costs for expenses such as Stepping Stones, holiday lights, a bicycle officer and event marketing could be paid by the PBID. The City, as a downtown property owner, would contribute to the PBID. The City of San Leandro Page 3 Printed on 211012012