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SAN LEANDRO ADMINISTRATIVE CODE <br />TITLE 1 CITY COUNCIL <br />Chapter 8 Banner Policy <br />§1.8.100: PURPOSE. The purpose of this administrative policy is to establish a process by <br />which overhead and Decorative banner and similar decorations installation requests are approved, <br />denied, and financed by commercial or San Leandro -based nonprofit organizations. Except as <br />otherwise permitted by this Chapter and the relevant provisions of the San Leandro Municipal <br />Code, no encroachment within the public right of way shall be permitted. <br />The activity being advertised must benefit a San Leandro nonprofit organization, applicant, or <br />activity for the betterment of the community, or must be financially supported by the City of San <br />Leandro. <br />X1.8.105: DEFINITIONS. <br />(a) Overhead Banner. "Overhead Banner" means a banner suspended over the public <br />roadway, attached at both ends to an electrolier, outdoor advertising structure, or <br />building. <br />(b) Decorative Banner. " Decorative Banner" means a banner suspended over the public <br />roadway or sidewalk, attached to a single electrolier. <br />§1.8.110: POLICY. Banners that are strictly of a commercial nature shall not be installed in <br />the City of San Leandro except in accordance with § 1.8.111 of this chapter For the purpose of <br />this policy, a banner of a "commercial nature" is one which directs attention to a commodity, <br />product, service, attraction, or event that is sold or offered for sale or for a charge by a <br />commercial enterprise or which in any way promotes a commercial enterprise or its products. A <br />"commercial enterprise" is an institution, business, or enterprise conducted for profit. <br />This prohibition shall not apply to banners announcing a community, charitable, or non - profit <br />event which is jointly sponsored by a commercial enterprise and displaying on such banner the <br />identification of such commercial enterprise solely by name and /or trademark. Banners shall be <br />permitted only for events and programs that celebrate and /or increase awareness of a significant <br />occasion. Organizations must demonstrate how the proposed banners are linked to a <br />comprehensive public relations or marketing program that serves the same purpose for which the <br />banners are requested. <br />In the event that a commercial enterprise wishes to have a sponsorship logo or company name on <br />its banners, it shall be limited to no more than twenty -five percent (25 %) of the total banner, with <br />all lettering on the banner maintained at an equal size ratio. <br />Department Responsible for Revision: City Clerk Chapter 1.8 <br />11/06/2006 Page 1 <br />