10A Action 2012 0702 - Laserfiche WebLink

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EXHIBIT A America, In May 10, 2012 Ms. Cynthia Battenburg Business and Development Manager City of San Leandro 835 East 14 Street San Leandro, CA 94577 Sent via E -Mail: cbattenburg @s anIe and ro.org tricard @sanIeandro.org SUBJECT: Response to RFP for CBD /PBID for Downtown San Leandro Dear Ms. Battenburg: New City America is pleased to submit this proposal to the Redevelopment Agency and City of San Leandro to establish a PBID or Community Benefit District (CBD) in Downtown San Leandro. One of the best examples of where a property assessment has made a demonstrative and rapid change in a Downtown business district in California can be found in the Little Italy District of Downtown San Diego. This is a CBD that New City America formed and has managed since the late 1990s. New City America has formed and managed the Little Italy district in the past 12 years making Little Italy, (according to CNN Money Magazine), one of the best examples of neighborhood revitalization in the US today. Little Italy was also designated in April 2010 as the "Smart Growth Community of the Decade" by the Urban Land Institute San Diego /Tijuana Chapter. The Supreme Court decision on Redevelopment and the State assault on tax increment financing makes creation of an independent, stakeholder controlled financing mechanism for the Downtown San Leandro imperative. This RFP is timely and responsive to the radically changing political conditions in the state. New City America is the only company outside of New York City that has demonstrated its knowledge of "A to Z" in conceptualizing a program, developed a strategy and created the end 111 111 111 � 111 111 11_1 1 1 Wi i1 1 1 1 1 710 W. Ivy Street ■ San Diego, CA 92101 ■ 888 - 356 -2726 ■ 619 - 233 -5009 ■ Fax 619 - 239 -7105 mail @newcityamerica.com ■ www.newcityamerica.com ■ Facebook: New City America, Inc.