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EXHIBIT A <br /> N <br /> O <br /> Amer 'ea &ea <br /> May 10, 2012 <br /> Ms. Cynthia Battenburg <br /> Business and Development Manager <br /> City of San Leandro <br /> 835 East 14 Street <br /> San Leandro, CA 94577 <br /> Sent via E -Mail: cbattenburg @sanleandro.org <br /> tricard@sanleandro.org <br /> SUBJECT: Response to RFP for CBD /PBID for Downtown San Leandro <br /> Dear Ms. Battenburg: <br /> New City America is pleased to submit this proposal to the Redevelopment Agency and City of <br /> San Leandro to establish a PBID or Community Benefit District (CBD) in Downtown San Leandro. <br /> One of the best examples of where a property assessment has made a demonstrative and rapid <br /> change in a Downtown business district in California can be found in the Little Italy District of <br /> Downtown San Diego. This is a CBD that New City America formed and has managed since the <br /> late 1990s. <br /> New City America has formed and managed the Little Italy district in the past 12 years making <br /> Little Italy, (according to CNN Money Magazine), one of the best examples of neighborhood <br /> revitalization in the US today. Little Italy was also designated in April 2010 as the "Smart <br /> Growth Community of the Decade" by the Urban Land Institute San Diego/Tijuana Chapter. <br /> The Supreme Court decision on Redevelopment and the State assault on tax increment <br /> financing makes creation of an independent, stakeholder controlled financing mechanism for <br /> the Downtown San Leandro imperative. This RFP is timely and responsive to the radically <br /> changing political conditions in the state. <br /> New City America is the only company outside of New York City that has demonstrated its <br /> knowledge of "A to Z" in conceptualizing a program, developed a strategy and created the end <br /> - - OCc o o ono ° at aa <br /> fia n_m_. 0 <br /> 710 W. Ivy Street • San Diego, CA 92101 • 888-356-2726 • 619- 233 -5009 • Fax 619-239-7105 <br /> mail @newcityamerica.com • www.newcityamerica.com • Facebook: New City America, Inc. <br />