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In order to have the San Leandro Downtown PBID or CBD formed in time for the desired <br /> completion of the 2013 -14 fiscal year, the entire public hearing /assessment ballot proceeding <br /> will need to be completed by July 2013. In terms of qualifications, please consider the following <br /> relevant facts: <br /> • New City America has formed 62 districts throughout the United States over the past 15 <br /> years, perhaps more than any other company in the US. <br /> • Being based in Oakland allows for direct access to business and property owners on a <br /> moment's notice - as well as the ability to work closely with Downtown stakeholders <br /> and City officials in the adoption of this new PBID /CBD. <br /> • New City America has excelled in district management, beautification of the pubic rights <br /> of way and development and management of new public spaces. New City America is <br /> ideally suited to form and perhaps even aid in the management of the new PBID /CBD in <br /> Downtown San Leandro. <br /> Please call me at (888) 356 -2726 should you have any questions or comments on the attached <br /> proposal. <br /> I, Marco Li Mandri, President of New City America, will be the main point of contact for this <br /> contract throughout the entire process. I can be reached at 888 356 -2726. <br /> We hope that you find this proposal to be responsive to the RFP and look forward to being <br /> interviewed by the San Leandro Downtown Business Association and City officials for this <br /> critical proposal in Downtown. <br /> Sincerely, <br /> OL (414 L... <br /> Marco Li Mandri <br /> President, New City America, Inc. <br /> www.newcityamerica.com <br /> 3 <br />