Reso 2012-131 - Laserfiche WebLink

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WEST SAN LEANDRO SHUTTLE BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT FY 2012-13 1 | Page BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2012-13 Executive Summary & Recommendation On November 27, 2012, the Advisory Board worked in conjunction with City staff and the Executive Director of the San Leandro Transportation Management Organization (SLTMO) to complete a review of the Annual Report of the shuttle service (LINKS) supported by the West San Leandro Shuttle Business Improvement District (BID). The Annual Report includes a brief history of LINKS and the BID, ridership statistics, its current and planned operations, a review of FY 2011-12 expenditures, a review of the recommended budget and the proposed BID assessments for Fiscal Year 2012-13, and anticipated budgets and BID assessments for FYs 2013-14 and 2014-15. After a comprehensive study of LINKS, the Advisory Board recommends the following to continue operations and improve the financial performance of the shuttle: 1. Conduct the annual LINKS Rider Survey. Funding is included in the next three fiscal year budgets. The data and findings from the rider survey are essential for grant applications, reporting requirements and to understand ridership trends. 2. Continue outreach and marketing to keep the business community informed of the shuttle service. The Executive Director shall continue to market the program to companies in the BID area using a variety of marketing and communication efforts. 3. Continue to pursue additional grant funding for FY 2012-13 and beyond, such as the Transportation Fund for Clean Air (TFCA) grant funding administered by the Bay Area Air Quality Management District (BAAQMD) and Alameda County Transportation Commission (ACTC), and Lifeline grant funding administered by the Metropolitan Transportation Commission (MTC). 4. Increase the BID base fee rate and the per employee assessment rate equal to the Consumer Price Index (CPI) in FY 2012-13 as provided for in Ordinance No. 2009- 002. For FY 2012-13 the CPI factor is 2.6 percent. This would result in the BID Base Rate increasing to $26.01 from $25.35, and the BID Rate Per Employee increasing to $11.32 from $11.03. Businesses with five or fewer employees, landlords, and non- profits will continue to be exempt from the BID assessment. LINKS Shuttle Program History In 2001, in response to a shortage of public transportation in San Leandro and an expressed desire for adequate public transportation by the West San Leandro business community, the Redevelopment Agency of the City of San Leandro (Agency) partnered with the Chamber of Commerce and the San Leandro Industrial Roundtable to provide a shuttle service, known locally as LINKS. The primary purpose of LINKS is to provide free transportation for employees to the industrial area of western San Leandro. The San Leandro Transportation Management Organization (SLTMO), a 501 C (4) non-profit corporation, was formed to handle the day-to-day operations and to provide operational oversight of LINKS.