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City of San Leandro <br />Meeting Date: March 18, 2013 <br />Staff Report <br />Agenda Section:File Number:13-047 CONSENT CALENDAR <br />Agenda Number:8.C. <br />TO:City Council <br />FROM:Chris Zapata <br />City Manager <br />BY:Cynthia Battenberg <br />Business Development Manager <br />FINANCE REVIEW:Not Applicable <br />TITLE:Staff Report for the Name Change of a Portion of 150th Avenue from <br />Portofino Circle to the City Border to Bayfair Center <br />SUMMARY AND RECOMMENDATIONS <br />In order to support the growth and continued success of Bayfair Shopping Center in San <br />Leandro, the City, Alameda County and Madison Marquette have developed a plan to rename <br />a portion of 150th Avenue to Bayfair Center . The proposed street name change enables the <br />City to fulfill Caltrans’ requirement for placement of directional signage on I -580. Staff <br />recommends adoption of the resolution to change the name of a portion of 150 th Avenue from <br />Portofino Circle to the City Border to Bayfair Center. <br />BACKGROUND <br />The City of San Leandro, the County of Alameda and the owners of Bayfair Shopping Center <br />have been interested in providing greater visibility for Bayfair via directional signs on Interstate <br />580 for more than 14 years now. In 2000, both the City and the County adopted resolutions <br />to consider changing the name of Fairmont Drive to Bayfair Mall Drive in order to accomplish <br />that goal. <br />City Resolution No. 2000-83, adopted in June 2000, supported the concept of the name <br />change and directed staff to work with the County of Alameda , the owners of Bayfair and the <br />community around Fairmont Drive to accomplish the name change. It was envisioned at the <br />time that the City, through the Redevelopment Agency , would fund a portion of the costs. The <br />owners of Bayfair pledged funds to defray the costs. <br />A County Resolution adopted later that year approved the name change and included <br />numerous conditions for the City, the most costly being providing funding to develop a <br />streetscape improvement plan and implement landscaping improvements on Fairmont Drive. <br />The estimated cost for the name change, including implementation of all the County <br />provisions, was approximately $1 million to be shared equally between the Redevelopment <br />Page 1 City of San Leandro Printed on 3/13/2013