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File Number: 13-308 <br />area to serve next generation businesses in technology and advanced manufacturing. Kaiser <br />employees, as well as other future employees resulting from businesses that form to take <br />advantage of Lit San Leandro, will also require services not currently available in the industrial <br />area. Both projects represent key factors in the City’s embrace of the innovation -driven <br />economy and efforts to be a beacon of innovation and creativity in the Bay Area . <br />The City’s industrial area is characterized by the mid -20th Century “superblock” pattern, aging <br />building stock, auto-oriented access, scarcity of talent-magnet amenities (e.g., restaurants, <br />cafes) for firms and employees, low activity and a generic or uninteresting image. Older East <br />Bay industrial areas to the north (such as Berkeley and Emeryville) have undertaken <br />significant changes to support a dynamic mix of information, advanced manufacturing and <br />emerging sector businesses along with talent- magnet amenities. Areas to the south (such as <br />Fremont and Union City) have become northeastern extensions of Silicon Valley business <br />parks. Due to real and perceived obstacles to investment and change, San Leandro’s <br />industrial workplace areas have not similarly evolved in relation to its neighboring cities. <br />Analysis <br />The Next Generation Workplace District Study will seek to leverage the transformational <br />impacts of Kaiser and Lit San Leandro with immediate and long-term measures to stimulate <br />private investment, place-based activity, firm attraction and incubation and job creation in the <br />industrial area and nearby vicinity. FTS will provide a focused examination of market, policy, <br />and urban conditions and identify strategic opportunities and actions for public, private, and <br />institutional initiatives in the targeted project area. <br />Key work products that will result from this study include: <br />·Targeted development scenarios <br />·Strategic placemaking/infrastructure recommendations <br />·Identification of targeted policy/regulation changes (e.g., Zoning Code) <br />·List of targeted business types <br />·Vulnerability of Change map /diagram <br />·A list of opportunity sites that will be helpful to the City in attracting potential <br />businesses. <br />·A community-wide presentation summarizing the key findings and <br />conclusions/recommendations of the study <br />FTS was chosen because of its unique experience with and understanding of San Leandro, <br />which makes it especially qualified to prepare this specialized study. FTS has prepared the <br />following key planning, urban design, and economic development projects and activities for <br />the City: <br />·North Area Specific Plan & Revitalization Program (1989-1991, Plan adopted 1991) <br />·East 14th Street and MacArthur Boulevard Gateways (1992) <br />·Bayfair BART / Bayfair Mall / East 14th Street Linkage Recommendations and <br />Meetings (1998-2000) <br />·Airport Gateway Area Urban Design Concept (1998) <br />·Presentations to the San Leandro Chamber of Commerce/San Leandro By Design <br />(2009-2012) including topics on re-shaping the suburban city, place-based business <br />development and the 21st century workplace districts. <br />Page 2 City of San Leandro Printed on 6/11/2013