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2D Presentation 2013 1007
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2D Presentation 2013 1007
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CM City Clerk-City Council
CM City Clerk-City Council - Document Type
Staff Report
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10/7/2013
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12 <br /> <br />From a district identity standpoint, there is no central business “activity center” for the districts – i.e. no <br />"there" there, meaning an attractive focal sub-district or cluster where not only the aforementioned <br />dining and lodging facilities would be readily found, but also professional and personal services such as a <br />copy and shipping center, a dry cleaners, hair cutters and salons - and convenient after-work and <br />socializing facilities such as exercise gyms, yoga studios, and brew pubs, sports bars, and the like. <br />Adjacent well-recognized retail clusters or centers can often serve this role for industrial, mixed <br />industrial or transformed industrial districts in other cities. For example, in Emeryville, the Public <br />Market, Powell Street Plaza, Bay Street center and their adjacent hotels serve this role for nearby <br />Novartis Labs and other biotech firms, Pixar Studios, Clif Bar & Company and other Hollis Street <br />businesses (Fig. 23). In addition to providing services and a "sense of place," they can help generate a <br />real estate and activity focus, and differentiation in an otherwise large area of single use and <br />undifferentiated value pattern - and help stimulate investment. In San Leandro, however, there is no <br />similar cluster match for the industrial areas. Marina Square does host a Starbucks and a FedEx center <br />at a corner, but the rest of its outlet mall format does not draw in frequent local visits. Westgate's <br />medium and big box anchors similarly do not readily serve these purposes (though Drake's Brewery <br />does add interest). In both cases, both shopping centers are internally focused, are essentially walled <br />off from their side and rear surroundings, and are not walkably well-connected to their neighborhoods. <br />Meanwhile, downtown is too distant a trip except for the districts' easternmost businesses. <br /> <br />2.2.5. Weak Sense of Place/Regional Image. <br />There is little distinguishing San Leandro's industrial districts from Oakland's industrial area east of <br />Oakland Airport, which extends continuously across the Oakland/San Leandro border. Unfortunately, <br />very few district buildings date from the prewar era of quaint brick warehouses so memorable and <br />beloved of San Francisco's South of Market or Portland's Pearl District - or for that matter, West <br />Berkeley and West Oakland (Figs. 7 & 8). Overall, the industrial districts' building fabric exhibits what <br />could be called a "regular irregularity" of mostly repetitive, box-like, horizontal cement plaster-clad or <br />tilt-up concrete buildings at various scales for miles in any direction, with blank beige, white and pastel <br />walls dominating most views. Buildings and sites do not exhibit much directional hierarchy in terms of <br />identifiable fronts, backs and sides (Fig. 19). Setbacks of buildings along any side are used as parking <br />lots, loading yards, or occasional strips of lawn and tufts of shrubs with little predictable consistency . <br />These combine with the superblock pattern and traffic-dominated through-streets to powerfully erode <br />the sense of place and wayfinding in the district, especially for newcomers. <br /> <br />Properties can often vary in quality along the same street frontage, from a manicured industrial park <br />development next to a tattered chain-link fence around a trucking yard. This creates poor investment <br />predictability - a higher quality development with good maintenance may be surrounded by haphazardly <br />sited and poorly maintained buildings and properties of lower quality, such that the higher quality <br />development can never achieve the real estate value that it could on a street of developments with <br />consistent frontage orientations, landscaping, architectural expression, and maintenance. The Columbia <br />Cosmetics Manufacturing Inc. facility on Timothy Drive has this condition, as does the well-landscaped <br />complex in the cul-de-sac on Bigge Street . <br /> <br />
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