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 Measure L (2012): The San Leandro Unified School District tapped LEG to quarterback a much needed Parcel Tax Measure following an election defeat some years ago on a similar measure attempted (LEG did not represent SLUSD on the previous failed measure). Following extremely difficult negotiation sessions with union leadership (the District was undergoing negotiations at the time), large property owners and the Chamber, and a highly successful interactive outreach program soliciting input from scores of San Leandrans, Measure L was enacted with a come-from-behind victory in November 2012. LEG’s extensive experience in your City—including our direct experience with the often challenging but effective and fruitful process of building consensus across coalitions of San Leandro stakeholders—makes LEG uniquely qualified to serve the City’s needs at this time. LEG and its recommended opinion research firm of Godbe Research are prepared to initiate services in October on behalf of a potential November 2014 revenue measure. As our previous collaboration and experience dictate, while ample planning time exists, due to unique nuances within the City of San Leandro, we do need to get started as soon as possible in the month of October. KEY CONSIDERATIONS Despite the successful enactment of Measure Z, in today’s slowly recovering economy LEG has advised its clients that passage of upcoming measures cannot be taken for granted, even for those cities that have enjoyed past support at the ballot box. Consider the following:  As with Measure Z, the unique nuances of a Council election year must be carefully considered as we evaluate the viability of any potential revenue measure.  75 cities had local revenue measures on the November 2012 ballot. 80% of those cities seeking simple majority requirement measures, passed. Of those cities seeking 2/3s-requirement measures, only one-third were successful. Based on past polling and election results we have conducted and analyzed in the City of San Leandro, our initial gut instinct is that a two-thirds requirement measure for infrastructure would be extremely difficult to pass. Therefore we would strongly recommend that the City consider the flexibility of a second general purpose sales tax that could be bonded against for infrastructure. As discussed, this would require proceeding in a regularly scheduled municipal election unless a fiscal emergency was unanimously declared by the City Council, which is likely not to be feasible.  The volume of local revenue measures has remained consistent over the last three presidential years and has not diminished, despite the tough economy. Our past experience with the community of San Leandro is that its constituents value substantive information from the City about its fiscal needs and community service delivery challenges. As in our past collaborations, it will be necessary to implement a comprehensive communications program to your constituents to update them and keep them informed about any infrastructure needs.