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21 City of San Leandro | Economic Development Initiatives and Work Plan | December 2013 <br /> <br />each week. Business Development staff <br />works closely with market operator, <br />Pacific Coast Farmers’ Market <br />Association, and the San Leandro <br />Downtown Association to manage <br />logistical issues related to the market, <br />special event programming, and <br />marketing. The market not only creates a great place for the community to gather, but also <br />shows potential retailers that the San Leandro desires and supports specialty retailers. <br />Accomplishments To-Date: The City, in partnership with the Downtown Association, has <br />produced six years of successful markets. <br /> <br />Parking Strategy – With the opening of the new Downtown San Leandro Parking Garage in <br />late 2012, the City is now looking to develop a coordinated approach to parking regulations and <br />enforcement throughout Downtown San Leandro. Although San Leandro generally has an <br />adequate supply of affordable parking for employees and shoppers, improvements are needed <br />to ensure that the most convenient parking spaces are available for shoppers, making visits to <br />Downtown San Leandro easy and convenient. Planned developments around the Downtown <br />San Leandro BART station will also need to be considered as the City develops an updated <br />approach to parking. <br />Accomplishments To-Date: <br /> In November 2012, the new 384-space downtown parking <br />garage opened. The LEED certified garage provides <br />convenient parking for employees and customers and will <br />allow for great density development downtown. <br /> In early 2013, the City secured funding for an assessment of <br />parking in Downtown San Leandro. A detailed survey is <br />scheduled to begin soon. The results of the survey will be <br />used to refine parking policies. <br /> <br />TOD Strategy Implementation – In 2007, the City completed an award winning Transit- <br />Oriented Development (TOD) Strategy for Downtown San Leandro. The Strategy provided a <br />vision and environmental clearance for higher-density, transit-friendly development throughout