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1 City of San Leandro | Economic Development Initiatives and Work Plan | December 2013 <br /> <br />Introduction <br /> <br />Six goals were adopted by the San Leandro City Council for 2013, including the following: <br />Undertake programs and advance projects promoting sustainable economic <br />development, including transforming San Leandro into a center for innovation . <br /> <br />This document provides a summary of ongoing and planned efforts undertaken to further this <br />goal and strengthen the local economy. Although several years have passed since the adoption <br />of the San Leandro Economic Development Strategy and Work Plan (“Strategy”) in 1997, the <br />four major program themes outlined in that document are still relevant to our efforts today. <br />Those themes are: <br /> Sustaining Economic Growth; <br /> Reinvesting in San Leandro; <br /> Enhancing the Local Tax Base; <br /> Improving Community Life. <br />In general, economic development initiatives are designed to create a positive environment for <br />investment in the local economy. Balanced and targeted investment in appropriate growth - <br />inducing activities can leverage limited public sector resources to promote quality jobs and <br />foster a sustainable high quality of life for the people of San Leandro. Additionally, successful <br />economic development generates revenue for the public sector to meet future community <br />needs. The ideals and goals of the 1997 Strategy have since been embodied in the General Plan <br />and in the Redevelopment Implementation Plans that, until last year, served as the economic <br />development work plan for San Leandro’s three redevelopment project areas. <br />Although many aspects of the Strategy are still relevant, several significant changes have <br />impacted the City’s economic foundation and its ability to provide economic development <br />services in recent years. Those economic drivers include: <br /> The adoption in 2007 of an award-winning Transit Oriented Development Strategy that <br />provides a blue-print and environmental clearance for higher-density, walkable, and <br />sustainable mixed-use development in Downtown San Leandro. <br /> A severe economic recession beginning in 2009 which greatly reduced private sector <br />investment in almost all economic sectors for several years.