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SAN LEANDRO ADMINISTRATIVE CODE TITLE 1 CITY COUNCIL Chapter 8 Banner Policy 0.8.100: PURPOSE. The purpose of this administrative policy is to establish a process by which overhead and Decora- tive banner and similar decorations installation requests are approved, denied, and financed by commercial or San Leandro-based nonprofit organizations. Except as otherwise permitted by this Chapter and the relevant provisions of the San Leandro Municipal Code, no encroachment within the public right of way shall be permitted. The activity being advertised must benefit a San Leandro nonprofit organization, applicant, or ac- tivity for the betterment of the community, or must be financially supported by the City of San Leandro. 0.8.105: DEFINITIONS. (a) Overhead Banner. "Overhead Banner" means a banner suspended over the public road- way, attached at both ends to an electrolier, outdoor advertising stricture, or building. (b) Decorative Banner. "Decorative Banner" means a banner suspended over the public road- way or sidewalk, attached to a single electrolier. 0.8.110: POLICY. Banners that are strictly of a commercial nature shall not be installed in the City of San Leandro, except in accordance with §1.8.111 of this chapter. For the purpose of this policy, a banner of a "commercial nature" is one which directs attention to a commodity, product, service, attraction, or event that is sold or offered for sale or for a charge by a commercial enterprise or which in any way promotes a commercial enterprise or its products. A "commercial enterprise" is an institution, busi- ness, or enterprise conducted for profit. This prohibition shall not apply to banners announcing a community, charitable, or non-profit event which is jointly sponsored by a commercial enterprise and displaying on such banner the identifica- tion of such commercial enterprise solely by name and/or trademark. Banners shall be permitted only for events and programs that celebrate and/or increase awareness of a significant occasion. Organizations must demonstrate how the proposed banners are linked to a comprehensive public relations or marketing program that serves the same purpose for which the banners are requested. In the event that a commercial enterprise wishes to have a sponsorship logo or company name on its banners, it shall be limited to no more than twenty-five percent (25%) of the total banner, with all lettering on the banner maintained at an equal size ratio. The City shall not endorse or oppose political or religious viewpoints in the implementation of this policy and, as such, overhead or decorative banners of a political or religious nature shall not be installed in the City of San Leandro. For the purpose of this policy, a banner of a "political or reli- gious nature" is a banner that supports or opposes a candidate, issue or cause, or which advocates or opposes a religion, political position or belief. Department Responsible for Revision: City Clerk Chapter 1.8 05/21/2012 Page 1