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San Leandro General Plan Update Communications and Outreach Plan Page 2 of 14 In addition to making sure there is broad public awareness of the Update process, one of the primary objectives is to ensure that the public is continually informed with regular updates, materials and new data and information as it happens. Ensuring that all outreach and communication is easily understood, translated when needed, explained in laymen’s te rms and is accessible to all is also of critical importance. Audience / Targeted Stakeholders The outreach strategy is designed to reach as many residents as possible, especially at key points such as Town Hall meetings and other public meetings. All San Leandro residents, property and business owners and community members will be included as the primary audience to provide input on the General Plan. It should be noted that outreach to the different groups within this larger audience will be varied. Ongoing communication via the Update website will reach most of the audience members, but other types of outreach, public meetings, focus groups, newsletters and mailings also must be included. It is noted that in 1998-2002, San Leandro’s General Plan Update also included a General Plan Advisory Committee (GPAC) of nearly 60 members. The Committee included seven subcommittees, corresponding to Elements of the General Plan. More than 100 committee and subcommittee meetings were held, adding considerably to the project’s duration and cost. Because the current effort is an “update” to the existing plan (rather than a “new” plan) and is being prepared within greater fiscal constraints and a two-year (rather than four-year) timeframe, the established Planning Commission will be the de facto steering committee. The following is a list of stakeholder groups whose participation is desired. This is not an all- inclusive list but rather a sample that illustrates the diversity the Project Team seeks to achieve. The groups are not listed in any particular order:  City Council  Planning Commissioners  Other City Commissioners and Committees  City Departments and Staff  Residents (both within and outside of Homeowners Associations)  Community-based organizations  School Districts as well as some individual schools, such as San Leandro High’s SLAM Academy  Business owners and organizations including Downtown Association, Chamber of Commerce, African American Business Council, Hispanic Chamber, and Asian Chamber.  Youth organizations  Government officials and advisory groups  Environmental and open space organizations  Transportation advocates and organizations  Transportation agencies such as AC Transit and BART