Agmt 1999 Downtown Revitalization Consultants

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y a• ,I. EXHIBIT A: SCOPE OF WORK Downtown Revitalization Consultants: Outline Of Consulting Services And Responsibilities Regarding The Formation Of A Downtown San Leandro Business Improvement District 1) Assist with the establishment of an Ad Hoc BID Formation Committee 2) Carry out orientation sessions with Formation Committee regarding the BID concept as well as the overall formation process. 3) Meet with key personnel with regard to connection to formation procedures, i.e., City Staff, City Council, Chamber of Commerce, (if applicable), local business leaders, local media reps., etc. 4) Work with Formation Committee to establish District boundaries, and zones of benefit, that are logical, natural and that illustrate benefit potential. 5) Work with Formation Committee and City to develop current listing of all businesses existing within recommended boundaries. (Often the City business license listing is an excellent beginning). 6) Develop suggested assessment formula using matrix format indicating zones of benefit and business-type benefit. 7) Develop draft annual operating budget projected from list of currently existing businesses combined with assessment matrix. 8) Assist with creation of a downtown San Leandro Economic Development program(s) based on input from Establishment Committee as well as from general BID membership. 9) Develop benefit rational re: zones of benefit, location of businesses within District and types and sizes of businesses within District. 10) Create a public relations campaign through the use of a comprehensive information package explaining benefits and virtues of SB 1424 District formation. 11) Plan, promote and facilitate a series of public information workshops as means of further developing public relations effort.