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<br />Nelson\Nygaard Consulting Associates Inc. | 3-1 <br /> <br />3 SUPPORTIVE RIDER AMMENITIES <br />AND IMPROVEMENTS <br />To properly support proposed service changes, some capital improvements are critically <br />important to the success of the LINKS service. Although the LINKS shuttle is able to generate <br />strong ridership, it would take a new, unfamiliar rider a great deal of effort to understand the <br />system and feel confident on how to use the service. This will be particularly true if the routes are <br />split into two. The most notable barriers to current use of the system include passengers crossing <br />busy streets in the road network, inconsistent use of bus stop signage, and a lack of real -time <br />arrival information. The San Leandro Transportation Management Organization (SLTMO) has <br />also identified several needs and is also considering improvements to the following: <br /> Bus stop signage and amenities (benches, shelters, system maps) <br /> Update to the existing LINKS website (and system wayfinding, maps and rider <br />information) <br /> Passenger real-time arrival information <br />The SLTMO is awaiting completion of this study and any potential route recommendations before <br />moving forward on capital improvements. Given that the SLTMO may already be investigating <br />several of these items, this chapter will briefly discuss potential considerations. <br />Bus Stop Signage and Amenities <br />Given that the LINKS Shuttle may have operational changes in the future, bus stop installation <br />and improvements will likely be necessary. Presently, LINKS relies on a combination of LINKS <br />sign posts and AC Transit bus stops (some in use and others abandoned). As a means to ensure a <br />consistent message to passengers and to reduce confusion, bus stops should all reflect a <br />consistent brand and communicate information in a clear manner. Bus stop signage should <br />include schedule information or point to a phone number or website where this information can <br />be accessed easily. Figure 14 presents several examples of bus stop signage from free shuttle <br />services in Atlanta, Chicago, Emeryville, and Oakland. In many locations where shuttles share bus <br />stops with existing transit, signs can either be placed next to one other or integrated into a <br />combined sign (MARTA/Atlantic Station).