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7. On-premises parking and other directional signs, not exceeding one double- faced sign per entrance, not exceeding four (4) square feet in area and five (5) feet in height or ten (10) square feet if more than one hundred (100) feet from a public way. 8. Signs manufactured as a standard, integral part of a mass-produced product ac- cessory to a commercial or public or semipublic use, including telephone booths, vending machines, automated teller machines, and gasoline pumps. 9. Credit card, trading stamp, or trade association signs not exceeding one-half (½) square foot each. 10. One governmental flag of any governmental agency per occupancy. 11. Signs within a building not visible from a public street and window signs not to exceed twenty-five percent (25%) of the visible area of a window. 12. Holiday lights and displays not advertising a product or sale, erected no sooner than forty-five (45) days before the holiday and removed within fourteen (14) days following the holiday. 13. Nameplates not over two (2) square feet in area, displaying the name and pro- fession of the occupant of the building and/or the address. 14. Signs approved by the Redevelopment Agency in a Redevelopment Project Ar- ea, except that such signs shall be subject to the provision of Section 4-1810 and Section 4-1814. 14. Older signs that are viewed as having historical significance and that are val- ued by the community may be considered exempt from these regulations. 15. Except as otherwise specifically set forth herein, the regulations of this Article do not apply to official traffic or government signs; signs that are not visible from a public right-of-way or area readily accessible to the public; product dispensers and point-of-purchase displays; scoreboards on athletic fields; gravestones; bar- ber poles; religious symbols; commemorative plaques; the display of street num- bers; or any display or construction not defined as a sign in Section 1-304. (Ord. 2001-015 § 1) 4-1806 Regulations for On-Premises Signs The following regulations apply to all non-exempt on-site signs visible from a public right- of-way for each zoning district. All signs in the DA districts shall be consistent with the Downtown San Leandro Design Guidelines. Exhibit I: Proposed Amended Article 18 Page 3 Note: underline and bolded text represents new text; strike-through text represents text to be eliminated