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File Number: 14-496 <br />retail, commercial and residential destination. Moreover, it provides an opportunity to create <br />connectivity to other TOD and PDA areas along the East 14th Street corridor. BART and <br />Madison Marquette, the owners of Bayfair Center, have previously explored developing TOD <br />opportunities on their respective surface parking lots; this MTC planning grant provides the <br />funding to expand on that idea. The Association of Bay Area Governments (ABAG) and MTC <br />recognized the Downtown TOD and East 14th Street corridor as certified PDAs, but the Bay <br />Fair Transit Village does not have the designation. Key benefits for PDA certified areas are <br />access to and/or priority for a variety of federal, State and regional funding. <br />Developing and implementing a sustainable and vibrant Bay Fair TOD plan will enable the <br />City to come "full circle" in comprehensively planning and transforming the City, which began <br />with the East 14th Street South Area Development Strategy in 2004, followed by the <br />Downtown TOD Strategy (2007), the Next Generation Industrial Workplace District Study <br />(2013), and the Marina Shoreline Master Plan efforts, which are currently underway. <br />The proposed Specific Plan area includes Bayfair Center (a regional mall) and the adjacent <br />BART station. The area represents an important opportunity for transit -oriented development <br />that can transform the area into a regionally sustainable and vibrant destination in support of <br />Plan Bay Area's goals. ABAG and MTC adopted Plan Bay Area in 2013 to address State <br />mandated land use, transportation and greenhouse gas emission goals and requirements <br />under Senate Bill (SB) 375. <br />Analysis <br />Through the PDA Planning Grant, the proposed Specific Plan will address a wide range of <br />development, planning and economic issues including: <br />• Existing and future opportunities for transit -oriented mixed-use and residential <br />development within the study area <br />• A market demand analysis for TOD development <br />• Affordable housing and anti -displacement strategy <br />• Financial and market feasibility of possible development options <br />• Regulatory framework for achieving a preferred land use alternative (e.g. Zoning Code <br />and/or General Plan amendments) <br />• Urban design goals expressed through appropriate design standards and guidelines <br />• Access improvements to increase non -auto access to the study area and better serve <br />BART and AC Transit riders <br />• Parking and transit strategies to manage parking resources, reduce parking demand <br />and increase transit use <br />• Transportation and infrastructure improvements to accommodate a preferred land use <br />alternative <br />• Financing options and implementation strategies to facilitate a preferred land use <br />alternative <br />The City plans to create a citizen advisory committee (CAC) and technical advisory committee <br />(TAC) to provide comprehensive and diverse input throughout the planning process. This is <br />similar to the process used for the Downtown TOD Strategy planning efforts from 2005-2007 <br />and will fulfill the community involvement strategy requirement of the Grant. The CAC will <br />City of San Leandro Page 2 Printed on 11125/2014 <br />