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File Number: 14-530 <br /> program of business incentives, the One Stop Permit Center, and a business-friendly attitude <br /> by staff, the Tax Holiday helps to proclaim that San Leandro is open and ready for business. <br /> Toward that end, publicity for the Tax Holiday was important as the City sought to spread the <br /> word about this program. Outreach was very successful and the coverage helped to draw <br /> attention to the numerous positive developments occurring in San Leandro. <br /> Press coverage of the Business License Tax Holiday included the following media outlets: <br /> July 11, 2013 San Leandro Times <br /> September 3, 2013 San Leandro Patch <br /> September 3, 2013 Bay Area News Group <br /> September 4, 2013 California Political News and Views <br /> October 18, 2013 San Francisco Business Times <br /> February 23, 2014 KTVU News (television) <br /> February 24, 2014 The Daily Caller <br /> July 14, 2014 San Leandro Patch <br /> New Businesses and Financial Impact <br /> As of December 2, 2014, 394 new San Leandro businesses qualified for the Business License <br /> Tax Holiday. Those businesses employ 2,063 people. Total revenue foregone is $158,990, <br /> including both business license and zoning conformance fees that were waived. The cost of <br /> the program is not likely to rise significantly between now and December 31, 2014 because <br /> Business License activity is typically slow during this time of year. <br /> Staff compared this data to previous years and found that the pace of new business openings <br /> during the Tax Holiday was roughly equal to the two years before the introduction of the <br /> program. <br /> Time Period New Businesses New Employees <br /> per month per month <br /> 2011 calendar year 28 71 <br /> 2012 calendar year 35 96 <br /> Business License Tax Holiday <br /> (9/1/13 - 12/31/14) 26 138 <br /> (excluding Kaiser) 26 89 <br /> The primary reason for the current year having fewer new businesses but more employees is <br /> that the Permanente Medical Group obtained its first business license in November 2013. <br /> With over 700 employees, this operation is highly atypical for a new business. The average <br /> number of employees for a new business in San Leandro is typically around four. <br /> The types of new businesses that opened during the Business License Tax Holiday varied <br /> extensively. The table below shows a summary by business type. <br /> New Businesses: 9/1/13 through 12/2/14 <br /> City of San Leandro Page 2 Printed on 12/9/2014 <br />